Hybrid SDR: Data-Driven Prospecting & Growth

Appcast; Massachusetts; Hybrid; USD 68,000 - 102,000; Full time

Job summary

Appcast is seeking an SDR in Newton, MA to drive early-stage pipeline growth through outbound prospecting, discovery, and qualification. You will work with Account Executives to generate opportunities and ensure smooth handoffs, while embracing AI-powered tools to improve efficiency.

The role requires a bachelor’s degree and 1+ years in sales development or related roles, with a strong focus on communication, collaboration, and the ability to prioritize high-quality prospects in a fast-paced

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field or equivalent experience.
• 1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred.
• Experience conducting discovery, needs assessment, or problem-solving conversations.
• Proven track record of high achievement in sales development.
• Excellent verbal and written communication skills.
• Ability to qualify and prioritize high-quality opportunities.
• Strong relationship-building and collaboration with sales partners.
• CRM discipline and comfort with sales tools.

Responsibilities

• Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.
• Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively.
• Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.
• Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.
• Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach.
• Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency.

Skills

Discovery mindset

Consultative selling

Communication skills

Relationship building

Collaboration

CRM discipline

Resilience

Education

Bachelor’s degree

Tools

CRM tools

Job description

Appcast is seeking an SDR in Newton, MA to drive early-stage pipeline growth through outbound prospecting, discovery, and qualification. You will work with Account Executives to generate opportunities and ensure smooth handoffs, while embracing AI-powered tools to improve efficiency.

The role requires a bachelor’s degree and 1+ years in sales development or related roles, with a strong focus on communication, collaboration, and the ability to prioritize high-quality prospects in a fast-paced