Head of SDR Strategy & Revenue Growth

Mya Systems; Newton (MA); On-site; USD 150,000 - 190,000; Full time

Job summary

Appcast, the global leader in programmatic recruitment advertising, seeks a Director of Business Development to lead and scale the SDR function. You will drive outbound prospecting, coach managers, and align with Sales and Marketing to accelerate revenue growth.

You will implement scalable processes, analyze performance data, and recruit top talent while shaping the strategy for outbound workflows and technology adoption across the team.

Qualifications

• 6+ years of experience in sales development or inside sales, with at least 3 years in people management.
• Experience managing a team of 8+ SDRs; managing managers or a deputy is strongly preferred.
• Demonstrated success building or scaling an SDR function, including outbound processes and playbooks.
• Proven track record of consistently meeting or exceeding pipeline and revenue targets.
• Experience in AdTech, HRTech, or SaaS recruitment solutions is a plus.

Responsibilities

• Lead, coach, and develop a high-performing team of SDRs; foster accountability and continuous improvement.
• Define and execute the SDR strategy; set targets aligned to pipeline and revenue goals.
• Ensure day-to-day operational excellence: onboarding, coaching, pipeline reviews, performance management.
• Collaborate with Account Executives, Marketing, and Sales Ops to align outreach and optimize lead quality.
• Design and refine outbound playbooks, cadences, and messaging to improve conversion rates.
• Monitor and report key SDR metrics; use data to identify trends and remove blockers.
• Recruit, hire, and onboard top SDR talent; build career paths to retain performers.
• Champion CRM discipline and data integrity across the team; ensure accurate pipeline reporting.
• Represent the SDR function in leadership forums; provide pipeline visibility to senior stakeholders.
• Lead evaluation and adoption of emerging technologies, including AI-enabled tools, to boost SDR productivity.

Skills

Leadership

Outbound prospecting

Coaching & people development

Data-driven performance management

Verbal & written communication

Strategic thinking

Cross-functional collaboration

Salesforce proficiency

SDR tooling (Outreach, LinkedIn Sales 

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Outreach

LinkedIn Sales Navigator

Job description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

At Appcast, we help employers improve how they attract and hire talent through data-driven recruitment advertising solutions. The Director - Business Development leads and scales Appcast's SDR function, driving early-stage pipeline growth across the business. Responsible for a team of Sales Development Representatives, this leader sets the strategic direction for outbound prospecting, coaches the team to consistent performance, and partners closely with Sales and Marketing leadership to accelerate revenue growth.

Job Responsibilities

• Lead, coach, and develop a high-performing team of SDRs, fostering a culture of accountability, continuous improvement, and competitive drive.
• Define and execute the SDR strategy, setting team and individual targets aligned to company pipeline and revenue goals.
• Ensure day-to-day operational excellence, including onboarding, call coaching, pipeline reviews, and performance management.
• Collaborate cross-functionally with Account Executives, Marketing, and Sales Operations to align outreach strategies, optimize lead quality, and ensure seamless opportunity handoff.
• Design and refine outbound prospecting playbooks, cadences, and messaging frameworks to improve conversion rates across calls, email, and social channels.
• Monitor and report on key SDR metrics (activity, conversion, pipeline contribution), using data to identify trends, remove blockers, and drive team performance.
• Recruit, hire, and onboard top SDR talent; build career development paths to retain high performers and reduce attrition.
• Champion CRM discipline and the effective use of sales tools across the team, ensuring data integrity and accurate pipeline reporting.
• Represent the SDR function in leadership forums, providing pipeline visibility and strategic input to senior stakeholders.
• Lead the evaluation, adoption, and optimization of emerging technologies, including AI-enabled tools, to drive SDR productivity, improve opportunity quality, enhance team effectiveness, and support scalable revenue growth.

Qualifications

• Proven leadership ability with a track record of building and scaling SDR or inside sales teams.
• Deep understanding of outbound prospecting methodologies, consultative selling, and pipeline development.
• Strong coaching and people development skills, with experience managing managers or senior individual contributors.
• Data-driven approach to performance management; comfortable setting targets, analyzing metrics, and holding teams accountable.
• Excellent verbal and written communication skills, with the ability to influence at all levels of the organization.
• Strategic thinker who can design scalable processes while remaining hands-on when needed.
• Strong cross-functional collaboration skills, particularly with Sales, Marketing, and Revenue Operations.
• Proficiency with CRM platforms (e.g. Salesforce) and SDR tooling (e.g. Outreach, LinkedIn Sales Navigator).
• Competitive drive with a continuous improvement mindset.
• Experience in AdTech, HRTech, or SaaS recruitment solutions is a plus.

Education and Experience

• Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• 6+ years of experience in sales development or inside sales, with at least 3 years in a people management role.
• Experience managing a team of 8 or more SDRs; experience managing managers or a deputy is strongly preferred.
• Demonstrated success building or scaling an SDR function, including designing outbound processes and playbooks.
• Proven track record of consistently meeting or exceeding pipeline and revenue targets.

Travel Requirements

• Occasional travel may be required for team events, QBR’s and industry conferences.

Supervisory Responsibilities

• This position directly manages one SDR Manager and a team of SDR’s.

Additional Information

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.

All your information will be kept confidential according to EEO guidelines.

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.