Director, SDR Growth & Enablement

HR Tech Job; Newton (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Appcast, the global leader in programmatic recruitment advertising technology, seeks a Director of Business Development to lead and scale the SDR function. You will drive strategy, coach a high-performing SDR team, and partner with Sales, Marketing, and Revenue Operations to accelerate pipeline growth from outbound outreach.

You will also oversee onboarding, performance management, and data-driven decision making, ensuring data integrity in CRM and alignment with overall revenue goals.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 6+ years of experience in sales development or inside sales, with at least 3 years in people management.
• Experience managing a team of 8+ SDRs; managing managers or a deputy preferred.
• Proven track record of building or scaling an SDR function, including outbound processes and playbooks.
• Data-driven approach to performance, setting targets, analyzing metrics, and holding teams accountable.

Responsibilities

• Lead, coach, and develop a high-performing SDR team, fostering accountability and growth.
• Define and execute the SDR strategy, setting targets aligned to pipeline and revenue goals.
• Oversee onboarding, coaching, pipeline reviews, and performance management.
• Collaborate with Account Executives, Marketing, and Sales Ops to align outreach and improve lead quality.
• Design outbound playbooks, cadences, and messaging to boost conversion rates.
• Monitor SDR metrics and use data to identify trends and remove blockers.
• Recruit, hire, and onboard top SDR talent and develop career paths.
• Champion CRM discipline and effective use of sales tools across the team.
• Represent SDR in leadership forums and provide pipeline visibility to senior stakeholders.
• Lead evaluation and adoption of AI-enabled tools to enhance productivity and revenue growth.

Skills

Leadership

Sales management

Outbound prospecting

Coaching and development

Data-driven performance management

Forecasting & KPI tracking

CRM: Salesforce

Sales tools: Outreach

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Business, Marketing, Communications

Tools

Salesforce

Outreach

LinkedIn Sales Navigator

Job description

Appcast, the global leader in programmatic recruitment advertising technology, seeks a Director of Business Development to lead and scale the SDR function. You will drive strategy, coach a high-performing SDR team, and partner with Sales, Marketing, and Revenue Operations to accelerate pipeline growth from outbound outreach.

You will also oversee onboarding, performance management, and data-driven decision making, ensuring data integrity in CRM and alignment with overall revenue goals.