Sales Development Representative

Road to Rev; United States; On-site; USD 69,000 - 75,000; Full time

Job summary

Road to Rev, a fast-growing outbound sales agency targeting B2B buyers in the consumer packaged goods sector, is hiring an SDR to run outbound outreach across a defined set of client accounts. You will call decision-makers at CPG brands, handle inbound replies, and book meetings onto calendars with the right links and context.

An ability to communicate clearly in writing is essential, along with a strong phone presence.

Qualifications

• 1–3 years of cold calling experience in a B2B role.
• Strong phone presence when talking to senior buyers.
• Excellent written communication and ability to write in your own voice.
• Disciplined CRM usage with complete call notes and activity logs.
• Familiarity with GoHighLevel is a plus.

Responsibilities

• Make outbound cold calls to decision-makers at CPG brands.
• Respond to inbound emails and LinkedIn replies and move prospects to meetings.
• Book meetings onto client calendars with proper timing and context.
• Log every call, conversation, and outcome in GoHighLevel.

Skills

Cold calling

B2B sales

Phone presence

Written communication

CRM discipline

Tools

GoHighLevel

Job description

Road to Rev runs ongoing outbound sales for B2B companies selling into the consumer packaged goods industry. "Consumer packaged goods" covers the brands you find on shelves and in carts, including food, beverage, supplements, personal care, and household products. This is high-ticket B2B sales.

We are growing quickly and hiring another Sales Development Representative to run outbound across a set of client accounts.

What you will do

You will call decision-makers at CPG brands, and book meetings onto our client's calendars. Alongside the cold calling, you will respond to inbound replies from email and LinkedIn campaigns, so part of your day is spent with prospects who have already raised their hand.

The people you reach are founders, VPs of operations, and supply chain leaders. They can tell whether you have done your homework.

You will not need to build lead lists, write sequences, manage domains, or set up campaigns. We handle all of that before you make your first call, so your hours go into conversations and follow-up.

Day to day

• Outbound cold calls to decision-makers at CPG brands.
• Responding to inbound email and LinkedIn replies and moving interested prospects to a booked meeting.
• Booking meetings onto client calendars with the right time, the right link, and the right context.
• Logging every call, conversation, and outcome in GoHighLevel.

What you get

• Campaigns built for you.Multi-channel outbound across cold email, LinkedIn, and physical direct mail runs on your accounts while you work the phone and the inbound replies.
• Your own accounts.You are assigned to specific clients and you own the outbound results on them, so your work shows up in numbers you can point to.
• Professional sales coaching.You will work directly with our sales coach on call structure, objection handling, and tone.
• Commission from the first meeting.You earn on every meeting held with a prospect you contacted, the rate climbs through the month, and there is no ceiling on a strong one.

Compensation

On-target earnings of $68,500 to $74,500 per year, including hourly base and uncapped commission on every booked and held meeting.

What we are looking for

• You must be living and working full-time in the United States.
• One to three years of cold calling experience in a B2B role.
• A phone presence that holds up with senior buyers. You sound conversational and confident.
• Written communication in your own voice. You will be writing to prospects on behalf of our clients, and AI-generated copy and paste will not work for this role.
• Discipline inside a CRM. You log calls as they happen, keep notes complete, and leave records someone else could pick up and understand.

Familiarity with CPG or GoHighLevel is a plus, though neither is required.

Who does well here

We are looking for someone who wants to be measured on results, who takes coaching and applies it the same week, and who treats a client's pipeline like their own.

We take the work seriously and enjoy doing it. The team is small and capable, everyone here is easy to work with, and our clients are operators building things worth selling.

If that sounds like where you do your best work, we would like to meet you.