Sales Development Representative

Enercon Industries; Town of Germantown (WI); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Profit sharing

Job summary

Enercon Industries is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and support the sales process. This role emphasizes engagement, discovery, and strategic outreach in a collaborative environment.

You will thrive in a family-owned company with 50+ years in business and profit-sharing opportunities. You will manage inbound inquiries, perform outbound reach, and coordinate with application experts and sales managers to move

Qualifications

• 1-3 years in business development, sales support, or customer engagement.
• Bachelor’s degree in business, Communication, Marketing, Engineering or related field required.
• Strong verbal and written communication skills; ability to connect with people quickly.

Responsibilities

• Follow up on marketing-qualified leads (MQLs) and inquiries within Enercon’s 10-minute goal.
• Nurture leads not ready for sales to increase engagement and handoff readiness.
• Outbound outreach to prospective customers via phone, email, and social media.
• Coordinate with application experts & sales team to qualify opportunities and move them forward.
• Maintain CRM records and track engagement metrics for lead quality.

Skills

CRM experience

Verbal communication

Written communication

Relationship building

High-volume outreach

Self-starter

Education

Bachelor's degree in business/related field

Tools

Salesforce

HubSpot

Job description

Are you a positive, enthusiastic, and self-motivated individual who enjoys engaging with people and building relationships? Enercon, a family-owned industry leader celebrating over 50 years in business, is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and develop strategic outbound outreach initiatives. This role does not involve direct selling, but plays a crucial part in maintaining engagement, identifying new opportunities, and supporting the sales process. You'll thrive in our collaborative, friendly work environment, enjoy profit-sharing programs, and have opportunities for growth. Join us in our brand-new corporate headquarters and be part of a financially strong company that values its employees.

Roles, Expectations & Responsibilities

Lead Management & Follow-Up

• Prompt follow up on marketing-qualified leads (MQLs), inquiries, and open proposals to maintain engagement and interest, meeting Enercon’s 10-minute goal for Website inquiries with Enercon’s Phone First Email Second Philosophy
• Build rapport & establish trust with potential customers, as a knowledgeable & friendly first point of contact.
• Understand customer needs, challenges, and level of interest and connect them with our application experts & sales team as appropriate.
• For leads not ready for sales: nurture those leads over time, ensuring consistent and meaningful touchpoints to increase engagement and readiness for handoff to the sales team.
  

Proposal Follow-Up

• Follow up with Enercon customers who have not taken recent action after requesting parts quotes, sample trials and other highly engaged activities.
  

Outbound Marketing (New Markets, Special Projects & Current Customers)

• Research, identify and proactively reach out to prospective customers through strategic outreach.
• Initiate conversations with prospects via phone, email, and social media to understand their needs, challenges, and level of interest while consultatively positioning Enercon as a potential solution.
  

Strategic & Creative Outreach

• Apply a mix of art and science to lead nurturing—experimenting with different follow-up strategies, messaging, and communication techniques to improve effectiveness.
• Develop and refine best practices for outreach, testing what works and continuously improving engagement strategies.
• Maintain a high level of activity and persistence, staying proactive in reaching out to customers.
  

Data Management & Reporting

• Keep accurate and detailed records of all prospect interactions, status updates, and follow-ups in the CRM system.
• Track and analyze engagement metrics to optimize outreach effectiveness.
• Provide regular feedback to sales and marketing teams on lead quality and conversion trends.
  

Inbound Calls & Web Chat

• Serves as primary for inbound calls without a current existing relationship.
• Serves as backup for inbound calls for sales managers when traveling or on the phone.
• Actively engages with online chat leads and works to convert them to qualified leads and takes the lead role for response with this tool.
  

Vitality of the Organization

• Participate in department staff meetings by providing an update on activities, strategic ideas that help grow our business, while learning about trends and new product offerings
  

Metrics

• SDR will work towards specific KPIs the following areas.
• Leads converted to opportunities.
• Outgoing phone calls/week
• Total interactions with prospects and customers

Qualifications

• 1-3 years of experience in business development, sales support, customer engagement, or a similar role with a bachelor’s degree in business, Communication, Marketing, Engineering or related field
• Experience with CRM systems (e.g., Salesforce, HubSpot) and prospecting tools.
• Strong verbal and written communication skills.
• Ability to connect with people quickly and build relationships.
• Ability to have base line understanding of technical products and applications
• A motivated self-starter with a team player/can-do attitude
• Comfortable making high-volume outreach through calls, emails, and social media.
• Exhibits high standards of performance, pursues aggressive goals and works diligently to achieve them.
• Ability & willingness to travel is a plus. Position is locally based but may attend tradeshows domestically.
• Ability to work with, accept and service customers from different cultures and backgrounds.
• Ability to work under deadlines and set priorities for diverse range of projects including managing multiple projects at any one time.
• Extremely detail oriented with superior organizational skills.
• Experience in manufacturing, industrial, or B2B sales environments is a plus but not required.