Sales Development Representative

ENERCON INDUSTRIES CORP; Town of Germantown (WI); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Profit-sharing

Job summary

Enercon is seeking a Sales Development Representative to nurture inbound leads and drive strategic outbound outreach from its Germantown, WI headquarters.

The role emphasizes relationship-building, qualification, and collaboration with the sales team, with opportunities for growth in a family-owned, profit-sharing environment.

Qualifications

• 1–3 years of experience in business development, sales support, customer engagement, or related role with a bachelor's degree.
• Experience with CRM systems (Salesforce, HubSpot) and prospecting tools.
• Strong verbal and written communication; ability to connect with people quickly.

Responsibilities

• Lead management and follow-up with MQLs, inquiries, and open proposals.
• Nurture leads not ready for sales to increase engagement.
• Outbound outreach to new markets and current customers via phone, email, and social media.
• Strategic and creative outreach to test and refine engagement strategies.
• Maintain CRM records and analyze engagement metrics.

Skills

CRM experience

Communication skills

Relationship building

Outbound outreach

Education

Bachelor's degree in business/marketing/communications/engineering

Tools

Salesforce

HubSpot

Job description

Job Details: Job Location: Germantown Plant - Germantown, WI 53022, Position Type: Full Time, Education Level: 4 Year Degree, Travel Percentage: Negligible, Job Shift: Day

Are you a positive, enthusiastic, and self-motivated individual who enjoys engaging with people and building relationships? Enercon, a family-owned industry leader celebrating over 50 years in business, is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and develop strategic outbound outreach initiatives. This role does not involve direct selling, but plays a crucial part in maintaining engagement, identifying new opportunities, and supporting the sales process. You'll thrive in our collaborative, friendly work environment, enjoy profit-sharing programs, and have opportunities for growth. Join us in our brand-new corporate headquarters and be part of a financially strong company that values its employees.

Roles, Expectations & Responsibilities

Lead Management & Follow-Up

• Prompt follow up on marketing-qualified leads (MQLs), inquiries, and open proposals to maintain engagement and interest, meeting Enercon's 10-minute goal for Website inquiries with Enercon's Phone First Email Second Philosophy
• Build rapport & establish trust with potential customers, as a knowledgeable & friendly first point of contact.
• Understand customer needs, challenges, and level of interest and connect them with our application experts & sales team as appropriate.
• For leads not ready for sales: nurture those leads over time, ensuring consistent and meaningful touchpoints to increase engagement and readiness for handoff to the sales team.

Proposal Follow-Up

• Follow up with Enercon customers who have not taken recent action after requesting parts quotes, sample trials and other highly engaged activities.

Outbound Marketing (New Markets, Special Projects & Current Customers)

• Research, identify and proactively reach out to prospective customers through strategic outreach.
• Initiate conversations with prospects via phone, email, and social media to understand their needs, challenges, and level of interest while consultatively positioning Enercon as a potential solution.

Strategic & Creative Outreach

• Apply a mix of art and science to lead nurturing-experimenting with different follow-up strategies, messaging, and communication techniques to improve effectiveness.
• Develop and refine best practices for outreach, testing what works and continuously improving engagement strategies.
• Maintain a high level of activity and persistence, staying proactive in reaching out to customers.

Data Management & Reporting

• Keep accurate and detailed records of all prospect interactions, status updates, and follow-ups in the CRM system.
• Track and analyze engagement metrics to optimize outreach effectiveness.
• Provide regular feedback to sales and marketing teams on lead quality and conversion trends.

Inbound Calls & Web Chat

• Serves as primary for inbound calls without a current existing relationship.
• Serves as backup for inbound calls for sales managers when traveling or on the phone.
• Actively engages with online chat leads and works to convert them to qualified leads and takes the lead role for response with this tool.

Vitality of the Organization

• Participate in department staff meetings by providing an update on activities, strategic ideas that help grow our business, while learning about trends and new product offerings

Metrics

SDR will work towards specific KPIs the following areas.

• Leads converted to opportunities.
• Outgoing phone calls/week
• Total interactions with prospects and customers

Qualifications:

• 1-3 years of experience in business development, sales support, customer engagement, or a similar role with a bachelor's degree in business, Communication, Marketing, Engineering or related field
• Experience with CRM systems (e.g., Salesforce, HubSpot) and prospecting tools.
• Strong verbal and written communication skills.
• Ability to connect with people quickly and build relationships.
• Ability to have base line understanding of technical products and applications
• A motivated self-starter with a team player/can-do attitude
• Comfortable making high-volume outreach through calls, emails, and social media.
• Exhibits high standards of performance, pursues aggressive goals and works diligently to achieve them.
• Ability & willingness to travel is a plus. Position is locally based but may attend tradeshows domestically.
• Ability to work with, accept and service customers from different cultures and backgrounds.