Sales Development Representative

Surface Labs; San Francisco (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

A growing applied AI lab in San Francisco is seeking a full-time Sales Development Representative. You'll engage potential customers through various outreach methods, maintain CRM hygiene, and collaborate with teams to drive growth. The ideal candidate will have 1-3 years of sales experience and be comfortable with cold outreach. Compensation includes a base salary of $60K–$80K and potential earnings of up to $110K with commission and equity options.

Qualifications

• 1–3 years of experience in sales or customer-facing roles.
• Experience building prospect lists and conducting cold outreach.
• Familiarity with CRM deal stages and pipeline maintenance.

Responsibilities

• Engage potential customers through cold calls, LinkedIn, and emails.
• Maintain CRM hygiene and meet monthly meeting quotas.

Skills

Sales

Customer engagement

Outbound prospecting

CRM maintenance

Lead qualification

Tools

Sales Navigator

Clay

Apollo

Job description

Surface Labs is an applied AI lab building the Lead Operations Center for B2B marketing teams.

Backed by Y Combinator, Garry Tan, Dharmesh Shah (co-founder of HubSpot), and the CEO of AngelList — our AI agents have helped drive $40M+ in inbound pipeline for customers and process 50K+ leads monthly.

We unify lead capture, qualification, routing, follow-ups, and nurture — so marketers spend 80% less time on manual ops and more time converting leads into revenue. In the last 3 months, we just grew from 5 → 10 people across Engineering, Design, and are now bringing on an SDR to scale our outbound motion.

We are seeking a full-time Sales Development Representative to join our dynamic team in the San Francisco Bay Area for an on-site role. In this position, you will identify and engage potential customers, qualify inbound and outbound leads, and collaborate with the sales and marketing teams to drive business growth.

You’ll work directly with the CEO to run outbound experiments and open doors at the right companies. High ownership, real GTM exposure, quota‑carrying role. If you’re killing it, you will be on track for Founding AE role.

What You’ll Do

• Run outbound across cold calls, LinkedIn, email, and in‑person (SF events + occasional travel)
• Maintain CRM hygiene and hit monthly meeting quotas

Qualifications

• 1–3 years in sales, GTM, or customer‑facing roles (or strong hustle background)
• You’ve done the unglamorous work: built prospect lists from scratch, sat down and ground out cold calls and emails for a full day, and done it again the next day
• Comfortable with outbound and rejection
• Used prospecting tools like Clay, Sales Navigator, or Apollo
• Familiar with CRM deal stages & pipeline maintainence
• Someone who’s relentless, high‑energy, and always looking to keep growing

Compensation

• Base: $60K–$80K
• OTE: $90K–$110K (base + commission with accelerators)
• Equity: 0.05%–0.2% (4‑year vest, 1‑year cliff)