Market Development Lead

Windfalldata; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Windfall is seeking a Market Development Lead in San Francisco to bridge marketing and sales efforts and accelerate the revenue pipeline. You will execute inbound follow-up and warm outbound motions, while refining AI-powered workflows that power the top of the funnel.

This is not an entry-level role and requires a proven ability to generate pipeline and write converting sequences. You will run AI-powered motions, chase high-intent inbound leads, engage warm AI-sourced accounts, and ensure

Qualifications

• Bachelor's degree or equivalent experience.
• 1–3 years in a sales development, inside sales, or growth marketing role with quota attainment.
• Strong written communication and cold email effectiveness.
• Experience with CRM and sales engagement tools (HubSpot, Outreach, Salesforce).

Responsibilities

• Own top-of-funnel pipeline generation from inbound and Artisan AI-sourced leads.
• Execute rapid follow-up with webinar attendees and marketing-sourced leads to book meetings.
• Lead pre- and post-event outreach to maximize pipeline from events and conferences with AI-assisted drafts.
• Build and optimize Outreach sequences, ensuring brand alignment and AI personalization.
• Identify ICP accounts and key personas; surface insights to RevOps, Sales, and Marketing.

Skills

Written communication

Phone outreach

Independent worker

CRM proficiency

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Outreach

Salesforce

Job description

As the Market Development Lead, you'll serve as the critical bridge between our marketing efforts and the sales team, playing a pivotal role in accelerating our revenue pipeline.

You will execute high-quality inbound follow‑up and warm outbound motions while building and iterating the AI‑assisted workflows that power the top of our funnel.

This is not an entry‑level role. We're looking for someone who has already proven they can generate a pipeline, write sequences that convert, and operate independently.

This role is for a highly motivated, intellectually curious professional who wants to be at the intersection of human persuasion, AI‑powered outreach, and GTM operations.

You’ll run and tune an AI‑powered motion, chasing down high‑intent inbound leads, calling into warm AI‑sourced accounts, leading post‑event follow‑up, and making sure our sellers spend their time where it counts: in the room with qualified opportunities.

If you’re someone who geeks out on great copy, wants to understand how AI is reshaping GTM, and is hungry to build and scale something from the ground up, this is your role.

We’re on a mission to change how organizations perceive and use people data. And we hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; and (5) Act with integrity and trust.

Responsibilities and Qualifications

• Own top‑of‑funnel pipeline generation across early‑stage inbound leads and Artisan AI‑sourced leads into qualified opportunities.
• Execute rapid, thoughtful follow‑up with webinar attendees, field event contacts, and marketing‑sourced leads to book sales meetings.
• Drive pre‑ and post‑event outreach to maximize pipeline generated from field events and conferences, using AI to handle research and first drafts so you can focus on high‑value conversations.
• Build, write, and optimize Outreach sequences while owning message quality, brand alignment, and AI personalization.
• Leverage AI tools like Artisan, Outreach, and Claude for account identification, persona mapping, and tailored messaging.
• Identify and pre‑qualify cold key persona contacts and ICP accounts across target verticals.
• Surface quality insights to RevOps, Sales, and Marketing on lead conversion to optimize GTM feedback loop.
• Serve as a signal amplifier between the top of funnel and the sales floor to improve the overall sales motion.
• Bachelor’s degree or equivalent experience.
• Minimum 1–3 years of experience in a sales development, inside sales, or growth marketing role with a demonstrable track record of quota attainment.
• Strong written communication skills—you can write a cold email that actually gets a reply.
• Comfortable making phone calls to high‑propensity leads.
• Demonstrated ability to work with CRM and sales engagement tools (HubSpot, Outreach, Salesforce, or equivalent).
• Intellectually curious with a genuine interest in how AI is changing sales and GTM motions.
• Strong instinct for the human role in AI‑assisted outreach—you know AI helps with scale, but you own quality and persuasion.
• Proven ability to self‑manage pipeline, prioritize high‑intent leads, and operate independently.
• Based in San Francisco; able to work from our SF office.
• Experience in B2B SaaS, data, or martech.
• Experience selling into or prospecting within at least one of our core verticals: Retail, Travel & Hospitality, Financial Services, or Nonprofit organizations.
• Exposure to AI prospecting tools (Artisan, Clay, or similar).
• Interest in a career path toward Sales, RevOps, Growth Marketing, or GTM Engineering.

Additional Information

Compensation range: The range displayed on each job posting reflects the minimum and maximum target for new‑hire salaries for the position across California. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.

Windfall is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.