Sales Development Representative

Jobtailor; Northern (KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Granum is seeking a results-driven sales professional to own outbound prospecting and lead qualification for SMB customers. You will build relationships, refine messaging, and work closely with the SDR Manager to optimize the sales pipeline.

The role includes quarterly travel to trade shows in Canada and the United States, with a fast-paced, metrics-driven environment that rewards performance and career growth.

Qualifications

• Experience in sales, including cold calling, B2B or door-to-door outreach.
• Strong ability to build relationships with prospective businesses.
• Ability to tell a clear, compelling story and refine messaging.

Responsibilities

• Own 100% of outbound prospecting.
• Qualify leads for Sales Executives among SMBs.
• Build genuine relationships with prospective businesses.
• Travel to trade shows in Canada and the U.S. approximately once a quarter.
• Track performance metrics and report to the SDR Manager.

Skills

Outbound Prospecting

Cold Calling

Lead Qualification

Relationship Building

Performance Metrics Tracking

Tools

CRM

Pipeline Management

Job description

• Own 100% of outbound prospecting
• Conduct cold calling and high-volume outbound activity in an SMB environment
• Qualify leads for Sales Executives among landscape, tree care, and snow removal operators
• Build genuine relationships with prospective businesses
• Work closely with the SDR Manager and Sales team to refine strategy and maintain pipeline
• Represent Granum at trade shows across Canada and the U.S. approximately once a quarter
• Track performance metrics and remain accountable to KPIs
• Report directly to the SDR Manager
• Participate in team development and career growth initiatives

Requirements

• Sales experience, including cold calling, door-to-door, or B2B
• Strong people skills and ability to build relationships
• Ability to tell a clear, compelling story and refine messaging
• Strong listening skills
• Customer-facing experience in hospitality, retail, or similar work
• Resilience in handling rejection
• Ability to thrive in a fast-paced environment
• Strong organization skills, including maintaining a clean pipeline and honest CRM
• Ability to travel to trade shows in Canada and the U.S. once a quarter
• Proper work authorization to work for any employer in Canada or the U.S. without company sponsorship

Core Competencies

Demonstrates expertise in outbound prospecting and lead qualification within the SMB sector, with a strong focus on building relationships and maintaining performance metrics. Proven ability to thrive in fast-paced environments while effectively managing pipelines and CRM systems.

Highest-signal resume keywords

• Outbound Prospecting
• Cold Calling
• Lead Qualification
• Relationship Building
• Performance Metrics Tracking

Hard Skills

• Sales Experience
• B2B Sales
• CRM Management
• Pipeline Maintenance
• KPI Accountability

Soft Skills

• Strong People Skills
• Listening Skills
• Resilience
• Organizational Skills
• Storytelling Ability

Industry Keywords

• SMB Environment
• Trade Shows
• Customer-Facing Experience
• Hospitality
• Retail