Sales Development Representative

ActiveFence; New York (NY); On-site; USD 130,000 - 148,000; Full time

Job summary

ActiveFence Ltd. is seeking a Sales Development Representative in New York to own the top of the funnel for GenAI Safety Services. You will work with Account Executives to position ActiveFence as a strategic partner for frontier AI labs and hyperscalers.

You will engage senior stakeholders, learn from a seasoned sales team, and help craft outreach programs across multiple channels, with a focus on inbound and outbound prospecting to generate qualified meetings.

Qualifications

• 3–4 years in sales development or a similar outbound commercial role, with a proven track record of achieving and exceeding targets in a quota-carrying role.
• Strong ability to write high-converting email copy and build effective outreach sequence campaigns.
• Ability to work autonomously, self-source solutions, and take a self-motivated, results-driven approach to prospecting.
• Exceptional communication skills with a track record of collaborating across teams to refine processes and workflows.
• Strong time management skills and comfort operating in a fast-paced, dynamic environment.
• High intelligence, strong work ethic, and an entrepreneurial, growth-oriented mindset.

Responsibilities

• Drive Alice's growth through inbound and outbound prospecting efforts, generating sales leads that will turn into opportunities and closed business.
• Learn from our well-seasoned sales team and help build out our world-class Sales Playbook and Tech Stack.
• Educate and develop leads through inbound or outbound prospecting via phone calls, emails, events, webinars, and assorted campaigns.
• Identify and develop an in-depth understanding of each lead generation process, supporting marketing activities, prospect touch-points, and the handoff to an Account Executive.
• Generate email sequences, and make cold calls to map and penetrate accounts across frontier AI labs, GenAI-native companies, and hyperscalers.
• Conduct follow-up calls and emails until meetings are set.

Skills

Commercial & Prospecting Experience

Outbound Execution & Copywriting

Self-Direction & Problem-Solving

Interpersonal & Relationship Building

Organization & Adaptability

Mindset & Drive

CRM Platforms

Sales Engagement Tools

Tools

Salesforce

HubSpot

Outreach

Salesloft

Job description

Sales Development Representative

Location: New York, USA (US)

Description

Alice partners with the world's leading AI labs and GenAI-native companies to help them build safer, more trustworthy models. We're looking for a Sales Development Representative to fuel new customer acquisition across our GenAI Safety Services portfolio.

In this role, you will own the top of the sales funnel for new GenAI customers - from first touch to qualified meeting - working closely with our Account Executives to position Alice as a long-term strategic partner. You'll engage with senior business, product, research, and safety stakeholders at frontier AI labs, GenAI-native companies, and hyperscalers, helping them understand how AI safety, red teaming, and model evaluation programs can support their most critical initiatives.

This role is ideal for someone who thrives in complex, consultative sales environments and is excited to sell into fast-moving, frontier-AI organizations.

Responsibilities

• Drive Alice's growth through inbound and outbound prospecting efforts, generating sales leads that will turn into opportunities and closed business.
• Learn from our well-seasoned sales team and help build out our world-class Sales Playbook and Tech Stack.
• Educate and develop leads through inbound or outbound prospecting via phone calls, emails, events, webinars, and assorted campaigns.
• Identify and develop an in-depth understanding of each lead generation process, supporting marketing activities, prospect touch-points, and the handoff to an Account Executive.
• Generate email sequences, and make cold calls to map and penetrate accounts across frontier AI labs, GenAI-native companies, and hyperscalers.
• Conduct follow-up calls and emails until meetings are set.

Requirements

Must-Have Qualifications:

• Commercial & Prospecting Experience: 3–4 years in sales development or a similar outbound commercial role, with a proven track record of achieving and exceeding targets in a quota-carrying role.
• Outbound Execution & Copywriting: Strong ability to write high-converting email copy and build effective outreach sequence campaigns.
• Self-Direction & Problem-Solving: Ability to work autonomously, self-source solutions, and take a self-motivated, results-driven approach to prospecting.
• Interpersonal & Relationship Building: Exceptional communication skills with a track record of collaborating across teams to refine processes and workflows.
• Organization & Adaptability: Strong time management skills and comfort operating in a fast-paced, dynamic environment.
• Mindset & Drive: High intelligence, strong work ethic, and an entrepreneurial, growth-oriented mindset.

Nice-to-Have Qualifications:

• Industry Experience: Background in AI, Machine Learning, or cybersecurity.
• Target Audience Familiarity: Experience selling directly to technical personas (engineering, research, or security leadership).
• Environment: Previous experience working within a fast-growing, early-stage startup.
• Tech Stack: Hands-on experience with CRM platforms and sales engagement tools (e.g., Salesforce, HubSpot, Outreach, Salesloft).

The salary range for this role in the US is $130k to $148k OTE and stock options - Range may vary based on experience. Salary at the time of offer will be commensurate with experience.

About Alice

Alice is a trust, safety, and security company built for the AI era. We safeguard the communicative technologies people use to create, collaborate, and interact- whether with each other or with machines.

In a world where AI has fundamentally changed the nature of risk, Alice provides end-to-end coverage across the entire AI lifecycle. We support frontier model labs, enterprises, and UGC platforms with a comprehensive suite of solutions: from model hardening evaluations and pre-deployment red-teaming to runtime guardrails and ongoing drift detection.

Alice is widely considered a global leader in online safety and AI security. We have some of the most forward-thinking and passionate minds in the world working to safeguard over 3 billion users across the largest AI and tech platforms.

If you're creative and driven to secure the future of AI, we want to hear from you!