Sales Development Representative

Alice (Formerly ActiveFence); New York (NY); On-site; USD 130,000 - 148,000; Full time

Benefits offered by this job

Stock options

Job summary

Alice (Formerly ActiveFence) is seeking a proactive Sales Development Representative to fuel new customer acquisition across our GenAI Safety Services portfolio. You will own the top of the funnel from first touch to qualified meeting, partnering with Account Executives to position Alice as a strategic partner.

You’ll engage with senior stakeholders at frontier AI labs, GenAI-native companies, and hyperscalers, crafting outbound sequences and high-impact emails to drive qualified opportunities.

Qualifications

• 3–4 years in sales development or a similar outbound role with a track record of meeting quotas.
• Proven ability to write high-converting email copy and build outreach sequences.
• Ability to work autonomously, self-source solutions, and stay results-driven.
• Exceptional communication and cross-team collaboration to refine processes.

Responsibilities

• Drive growth through inbound and outbound prospecting to generate leads and opportunities.
• Learn from the sales team and contribute to the Sales Playbook and Tech Stack.
• Educate leads via calls, emails, events, webinars, and campaigns.
• Identify and map lead-gen processes, support marketing activities, and handoff to AEs.
• Generate email sequences and make cold calls to frontier AI labs, GenAI-native companies, and hyperscalers.
• Conduct follow-up calls and emails until meetings are scheduled.

Skills

Sales development

Prospecting

Email copywriting

Outbound execution

Interpersonal skills

Team collaboration

Time management

Tools

Salesforce

HubSpot

Outreach

Salesloft

Job description

Alice partners with the world's leading AI labs and GenAI-native companies to help them build safer, more trustworthy models. We're looking for a Sales Development Representative to fuel new customer acquisition across our GenAI Safety Services portfolio.

In this role, you will own the top of the sales funnel for new GenAI customers - from first touch to qualified meeting - working closely with our Account Executives to position Alice as a long-term strategic partner. You'll engage with senior business, product, research, and safety stakeholders at frontier AI labs, GenAI-native companies, and hyperscalers, helping them understand how AI safety, red teaming, and model evaluation programs can support their most critical initiatives.

This role is ideal for someone who thrives in complex, consultative sales environments and is excited to sell into fast-moving, frontier-AI organizations.

Responsibilities

• Drive Alice's growth through inbound and outbound prospecting efforts, generating sales leads that will turn into opportunities and closed business.
• Learn from our well-seasoned sales team and help build out our world-class Sales Playbook and Tech Stack.
• Educate and develop leads through inbound or outbound prospecting via phone calls, emails, events, webinars, and assorted campaigns.
• Identify and develop an in-depth understanding of each lead generation process, supporting marketing activities, prospect touch-points, and the handoff to an Account Executive.
• Generate email sequences, and make cold calls to map and penetrate accounts across frontier AI labs, GenAI-native companies, and hyperscalers.
• Conduct follow-up calls and emails until meetings are set.

Must-Have Qualifications

• Commercial & Prospecting Experience: 3–4 years in sales development or a similar outbound commercial role, with a proven track record of achieving and exceeding targets in a quota-carrying role.
• Outbound Execution & Copywriting: Strong ability to write high-converting email copy and build effective outreach sequence campaigns.
• Self-Direction & Problem-Solving: Ability to work autonomously, self-source solutions, and take a self-motivated, results-driven approach to prospecting.
• Interpersonal & Relationship Building: Exceptional communication skills with a track record of collaborating across teams to refine processes and workflows.
• Organization & Adaptability: Strong time management skills and comfort operating in a fast-paced, dynamic environment.
• Mindset & Drive: High intelligence, strong work ethic, and an entrepreneurial, growth-oriented mindset.

Nice-to-Have Qualifications

• Industry Experience: Background in AI, Machine Learning, or cybersecurity.
• Target Audience Familiarity: Experience selling directly to technical personas (engineering, research, or security leadership).
• Environment: Previous experience working within a fast-growing, early-stage startup.
• Tech Stack: Hands-on experience with CRM platforms and sales engagement tools (e.g., Salesforce, HubSpot, Outreach, Salesloft).

The salary range for this role in the US is $130k to $148k OTE and stock options - Range may vary based on experience. Salary at the time of offer will be commensurate with experience.

Alice is a trust, safety, and security company built for the AI era. We safeguard the communicative technologies people use to create, collaborate, and interact- whether with each other or with machines.

In a world where AI has fundamentally changed the nature of risk, Alice provides end-to-end coverage across the entire AI lifecycle. We support frontier model labs, enterprises, and UGC platforms with a comprehensive suite of solutions: from model hardening evaluations and pre-deployment red-teaming to runtime guardrails and ongoing drift detection.

Alice is widely considered a global leader in online safety and AI security. We have some of the most forward-thinking and passionate minds in the world working to safeguard over 3 billion users across the largest AI and tech platforms.

If you're creative and driven to secure the future of AI, we want to hear from you!