Sales Development Representative

Pomelo; Lindon (UT); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health plans

Dental, vision, life & disability

401(k)

PTO & holidays

Hybrid flexibility

Job summary

Pomelo is a boutique recruiting agency seeking an exceptional Sales Development Representative to join a Utah-based HR company helping SMBs with payroll, HR, benefits, and workers’ comp. You will connect with CEOs and HR leaders, educate on ROI, and secure discovery calls on a metrics-driven plan with 15+ qualified meetings monthly.

The role is hybrid with a Lindon, UT headquarters and in-person days; you’ll drive outbound outreach, lead generation, and CRM management to build a strong pipeline

Qualifications

• Bachelor’s degree in a relevant field or equivalent education.
• 1+ year in a BDR/SDR or outbound sales role (software/HR tech/PEO/staffing preferred).
• Comfortable making high-quality outbound calls daily and navigating gatekeepers.
• Excellent verbal, written, and digital communication; strong business acumen.

Responsibilities

• Outbound Prospecting & Lead Generation: Conduct cold calling, social selling and emails to SMB decision-makers across Utah and nearby markets; craft messages highlighting ROI of the company’s services; book meetings on AE calendars.
• CRM & Pipeline Management: Log activities in Outreach or similar; maintain data hygiene and seamless handoff to AEs.
• Product & Market Expertise: Master payroll/HR/benefits/safety stack; stay current on industry trends and regulatory changes.
• Continuous Improvement: Exceed activity quotas; share insights with marketing; participate in ongoing sales training.

Skills

Outbound calls

Lead gen

CRM tools

Communication

Education

Bachelor's degree

Tools

Outreach

Job description

ABOUT US

Pomelo is a boutique NYC-based recruiting agency that places the best talent with leading companies and startups across the globe.

We enable hard-working and ambitious talent to work remotely from home, while gaining exposure into how the world’s top companies operate. We partner directly with leaders at these companies, fast-tracking exceptional candidates through the hiring process.

ABOUT THE ROLE

We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses (SMBs) to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services.

As an SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their team. This is a high-energy, metrics-driven role: expect a target of 15+ sales-qualified meetings booked each month.

LOCATION

3 days in-person / hybrid at the Lindon, UT headquarters (395 W 600 N).

KEY RESPONSIBILITIES

Outbound Prospecting & Lead Generation

• Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
• Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
• Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.

CRM & Pipeline Management

• Log all activities, dispositions, and notes in Outreach (or similar) in real time.
• Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.

Product & Market Expertise

• Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
• Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.

Continuous Improvement

• Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
• Share call insights and objection trends with marketing to refine campaigns.
• Participate in ongoing sales training and peer call‑coaching sessions.

QUALIFICATIONS

• Bachelor’s degree in a relevant field, or equivalent education
• Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)
• Comfortable making high-quality outbound calls per day and navigating gatekeepers
• Excellent verbal, written, and digital communication skills; strong business acumen
• Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
• Located in, or willing to travel occasionally to, Utah-front-range markets

COMPENSATION & BENEFITS

• Competitive salary ($55k base, $75k OTE)
• The best benefits in Utah: employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more
• Generous PTO, paid holidays, and hybrid flexibility
• Ongoing professional development with sales experts