Sales Development Representative

Charter Industries; Kentwood (MI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Company paid Dental insurance

401(k) / Roth and company matching up

Job summary

Charter Industries seeks a proactive Sales Development Representative to join our sales team. You will qualify leads, reach out via cold calls, emails and social media, and generate opportunities to boost top-line revenue and profitability.

The ideal candidate will have strong communication skills, experience with CRM software, and a proven track record of meeting sales quotas. You will research prospects, set meetings, and maintain accurate records to support growth.

Qualifications

• Bachelor’s degree preferred in business or related field.
• 1–2 years in sales development or similar role.
• Hands-on with multiple prospecting techniques: cold calling, emailing, social outreach.
• Experience with a CRM system.
• Experience in public, wholesale, or distribution industries preferred.

Responsibilities

• Qualify leads from marketing campaigns as sales opportunities.
• Reach out to potential leads via cold calls, emails, and social media.
• Generate and close sales leads and identify new customers.
• Set up meetings and appointments with prospects.
• Build long-term relationships and meet sales targets monthly and yearly.
• Maintain customer records and CRM data; provide weekly results feedback.

Skills

Superior salesmanship

Understanding consumer behavior

Sales performance metrics

MS Office (Word, Excel, PowerPoint)

Oral and written communication

Negotiation skills

Interpersonal skills

Self-motivated and proactive

Attention to detail

Presentation skills

Multi-tasking in fast-paced env

Track record of sales quotas

Education

Associate or bachelor’s degree in business

Tools

CRM

SalesPad

Job description

Charter Industries is a leading manufacturer and distributor of edge banding and related products to the furniture and cabinetry industries. With thousands of O.E.M. and contractor customers in the U.S. and Canada, 230 employees, manufacturing facility in Toronto and multiple distribution centers in U.S., Charter has a reputation for excellent customer service and stocking the right product at all times to serve our customers’ needs.

Overview

We are seeking a proactive and dynamic Sales Development Representative to join our sales team. This role involves actively seek new business opportunities, engage and build relationships with potential customers, provide complete and appropriate solutions for every potential customer to boost top-line revenue grouwth, customer acquistion levels, and profitability. The ideal candidate will have strong communication skills, a passion for sales, and experience with CRM software and outbound calling strategies.

Duties / Responsibilities:

• Qualify leads from marketing campaigns as sales opportunities.
• Qualify leads from current customer database.
• Reach out to potential leads and inquiries about company and offerings through cold colds, emails, and social media.
• Generate and close sales leads.
• Research, identify and prospect for new customers.
• Present our company to potential prospects.
• Identify prospect’s needs and suggest appropriate products/services.
• Set up meetings and appointments.
• Build long-term trusting relationships with prospects.
• Being accountable for profitable sales growth and meeting targeted monthly and annual production goals.
• Maintaining awareness in the development of sound marketing strategies, monitoring industry trends, attending conferences, and maintaining focus on company growth objectives with a goal of maintaining/achieving a superior position in the industry.
• Learn and understand prospects industry, sales process, competition and compelling events to make effective and meaningful conversations.
• Maintain customer records as well as keep records of visits/sales.
• Clear, articulate, and consistent verbal communication that will effectively translate the value proposition to the customer.
• Initiate support for key sales initiatives.
• Provide feedback to management on a weekly basis on sales results.
• Utilize and master our CRM system (Sales pad)
• Other tasks and special projects as assigned by management.

Essential Knowledge, Skills, and Abilities:

• Superior salesmanship and demonstrated ability to understand consumer behavior and its relationship to achieving customer solutions.
• Fair understanding of sales performance metrics
• Proficiency in MS office skills including Word, Excel, and PowerPoint.
• Excellent oral, written communication and negotiation skills.
• Excellent interpersonal skills, with an ability to interface with colleagues and customers at all levels by virtue of professional competence, integrity and personal style.
• An independent, driven, self-motivated, passionate professional who has an exceptional personal work ethic, personal presence and presentation skills.
• Attention to detail and accuracy.
• Ability to deliver engaging presentations.
• Multi-task and prioritize in a fast-paced working environment.
• Track record of achieving sales quotas.

Education and/or Experience:

• Associate or bachelor’s degree in business or business administration preferred.
• 1-2 years as sales development representative, sales executive, or similar experience.
• Hands-on experience with multiple sales prospecting techniques like cold calling, cold emailing and social media outreach.
• Experience working with a CRM.
• Experience working with the public, wholesale, or distribution industry preferred.

This role is ideal for motivated individuals eager to grow their career in sales within the Distribution/Furniture sector. Candidates should demonstrate enthusiasm for learning new skills, a proactive approach to outreach, and the ability to thrive in a competitive environment.

• Company paid Dental insurance
• 401(k) / Roth and company matching up to 5%