Sales Development Representative

Brink’s Inc; Coppell (TX); On-site; USD 42,000 - 60,000; Full time

Job summary

Brink’s Inc. in Coppell, TX is building a dynamic Sales Development Team. The SDR will generate and qualify leads, initiate outreach, and set appointments for the sales organization.

The ideal candidate has 1–2 years of outbound B2B call center experience, strong communication, and familiarity with CRM tools such as Salesforce or HubSpot. This office-based role collaborates daily with Account Executives and offers performance-based incentives.

Qualifications

• 1–2 years of call center outbound sales experience in a B2B environment.
• Experience with lead generation and appointment setting.
• Familiarity with CRM software (Salesforce/HubSpot) and data enrichment.

Responsibilities

• Identify and research potential clients through cold calling, email outreach, social media, and databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo to find leads and enrich data.
• Conduct outbound calls and emails to engage prospects and schedule appointments with Account Executives.
• Qualify leads using BANT criteria (budget, authority, need, timing).
• Schedule meetings between prospects and the Sales Team to discuss solutions.
• Maintain accurate records of leads and interactions in CRM.
• Track daily, weekly, and monthly outreach and KPIs.

Skills

Strong communication

Rapport building

CRM familiarity

Time management

Self-motivated

Education

High School Diploma or equivalent

Tools

Salesforce

HubSpot

Job description

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We are implementing a new dynamic Sales Development Team. This team is essential for ensuring that the sales process runs smoothly by feeding qualified leads into the pipeline, enabling sales teams to focus on converting those leads into customers. It is an integral part in the sales process, primarily focused on generating and qualifying leads to ensure that the sales team can close deals more efficiently.

We are seeking a highly motivated and results-driven Sales Development Representative (SDR) to join our growing sales team in our Coppell office. The SDR will be responsible for generating and qualifying leads, initiating outreach, and setting appointments for the sales team to close deals. As an SDR, you will be the first point of contact with potential clients and play a pivotal role in driving the sales pipeline and business growth.

Responsibilities

• Identify and research potential clients (prospects) through various channels including cold calling, email outreach, social media, and prospect databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo, and other prospecting software to find leads and enrich data.
• Conduct outbound calls and emails to engage with prospects, introduce our company’s solutions, and schedule appointments with Account Executives.
• Follow up on inbound leads from marketing campaigns or website inquiries.
• Qualifying leads by identifying the potential for a sales opportunity, based on criteria such as budget, authority, need, and timing (BANT).
• Use effective questioning techniques to understand client pain points and match the company’s product offerings to their needs.
• Schedule meetings between prospects and the Sales Team to discuss how the company’s product or service can meet their needs.
• Provide necessary information to the Account Executives to ensure smooth transitions for follow-up calls and sales presentations.
• Maintain accurate records of leads, prospects, and interactions in CRM tools (e.g., Salesforce).
• Track daily, weekly, and monthly outreach activities, meeting goals, and KPIs.
• Work closely with the sales team to ensure alignment between sales and marketing.
• Share insights and feedback from prospects with the sales and marketing teams to refine strategies and improve messaging.

Experience:

• 1-2 years of call center experience in outbound sales, lead generation, or appointment setting in a B2B environment.
• Strong background in B2B sales, lead generation, and CRM management.

Skills:

• Strong communication skills, both written and verbal.
• Ability to build rapport and engage prospects.
• Familiarity with CRM software (Salesforce, HubSpot, etc.).
• Excellent time management and organizational skills.
• Self-motivated with a drive to achieve goals.

Attributes:

• Resilience and ability to handle rejection.
• A proactive and goal-oriented mindset.
• Strong work ethic and ability to work independently and as part of a team.

Educational Requirements:

• High School Diploma or equivalent. Working Environment: The role is typically based in an office environment, but remote or hybrid work options may be available.
• This position may require occasional travel, depending on company needs.
• The role is based in an office environment in Coppell, TX.
• Exciting team environment with fun incentives and rewards!