Sales Development Representative - AMS

Balance Innovations; Coppell (TX); On-site; USD 42,000 - 66,000; Full time

Job summary

Brink's in Coppell, TX is seeking a proactive Sales Development Representative (SDR) to join the AMS team and grow the pipeline with financial institutions and retail sites.

You will generate and qualify leads, initiate outreach, and set appointments for the Sales Team. A 1–2 year background in B2B sales or customer service is preferred, with CRM experience and strong communication skills to drive opportunities.

Qualifications

• 1-2 years of experience in sales, business development, or customer service.
• B2B sales, lead generation, and CRM management background.
• Familiarity with CRM software (Salesforce, HubSpot, etc.).

Responsibilities

• Identify and research ICP-fit customers (FIs, credit unions, C-stores) through outbound channels.
• Use LinkedIn, Salesforce, ZoomInfo, FedFIS and other prospecting tools to find leads.
• Conduct outbound calls and emails to engage prospects and schedule appointments.
• Qualify leads by identifying the potential for a sales opportunity, based on budget, authority, need, and timing (BANT).
• Maintain accurate records in CRM and track daily activities toward KPIs.
• Collaborate with sales and marketing to refine messaging and improve outreach.

Skills

Strong communication

Rapport building

CRM proficiency

Time management

Self-motivated

Education

Bachelor's degree in Business/Marketing or related field

Tools

Salesforce

HubSpot

LinkedIn

Job description

About Brink's

Brinks Texas License #C00550 About Brink's: The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries. We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Job Description

Sales Development Representative (SDR) for AMS

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries. We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow. We are implementing a new dynamic Sales Development Team. This team is essential for ensuring that the sales process runs smoothly by feeding qualified leads into the pipeline, enabling sales teams to focus on converting those leads into customers. It is an integral part in the sales process, primarily focused on generating and qualifying leads to ensure that the sales team can close deals more efficiently. We are seeking a highly motivated and results-driven Sales Development Representative (SDR) to join our growing sales team in our Coppell office to grow ATM Managed Services (AMS) pipeline focused on Financial Institutions (FIs) and retail segments with ATM presence such as C-stores. The SDR will be responsible for generating and qualifying leads, initiating outreach, and setting appointments for the sales team to close deals. As an SDR, you will be the first point of contact with potential clients and play a pivotal role in driving the sales pipeline and business growth.

Responsibilities

• Identify and research ICP-fit customers (FIs, credit unions, C-stores etc.) through various outbound channels including cold calling, email outreach, social media, and industry databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo, FedFIS and other prospecting software to find leads and enrich data.
• Conduct outbound calls and emails to engage with target personas, introduce AMS solutions, and schedule appointments with FI Account Executives.
• Follow up on inbound leads from marketing campaigns or website inquiries.
• Qualify leads by identifying the potential for a sales opportunity, based on criteria such as budget, authority, need, and timing (BANT).
• Use effective questioning techniques to understand client pain points and match the company’s product offerings to their needs.
• Schedule meetings between prospects and the Sales Team to discuss how the company’s product or service can meet their needs.
• Provide necessary information to the Account Executives to ensure smooth transitions for follow-up calls and sales presentations.
• Maintain accurate records of leads, prospects, and interactions in CRM tools.
• Track daily, weekly, and monthly outreach activities, meeting goals, and KPIs.
• Work closely with the sales team to ensure alignment between sales and marketing.
• Share insights and feedback from prospects with the sales and marketing teams and collaborate to refine strategies and improve messaging.

Experience

1-2 years of experience in sales, business development, or customer service, preferably in a B2B environment in Fintech. Strong background in B2B sales, lead generation, and CRM management.

Skills

• Strong communication skills, both written and verbal.
• Ability to build rapport and engage prospects.
• Familiarity with CRM software (Salesforce, HubSpot, etc.).
• Excellent time management and organizational skills.
• Self-motivated with a drive to achieve goals.

Attributes

• Resilience and ability to handle rejection.
• A proactive and goal-oriented mindset.
• Strong work ethic and ability to work independently and as part of a team.

Educational Requirements

Bachelor’s degree in Business, Marketing, or a related field is preferred, though equivalent experience is also considered.

Working Environment

This position may require occasional travel, depending on company needs. The role is based in an office environment in Coppell, TX.

Brink’s is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law.

Brink’s is also committed to providing a drug-free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity status as a veteran, basis of disability or any other federal, state, or local protected class.

Build a Career with Purpose at Brink's

For over 165 years, Brink’s has been a trusted global leader in secure logistics and cash and valuables management solutions. Today, we continue to evolve—powered by technology, driven by purpose, and united by values. With a legacy built on trust and a future driven by innovation, Brink’s partners for customer success, empowering businesses across the globe to operate with confidence and peace of mind. At Brink’s, we operate in more than 100 countries, across cultures and languages, yet we’re one team—committed to protecting what matters most. Our people are at the heart of everything we do. We foster a culture of collaboration, innovation, and continuous learning, where every team member is empowered to grow, take ownership, and make an impact. No matter which business area or country you are located, Brink’s offers a place to build a meaningful career. Here, you’ll find opportunities to develop your skills, contribute to global solutions, and be part of something bigger. We believe in doing what’s right, working together, and striving for excellence. If you’re looking for a career that combines purpose with performance, Brink’s is the place for you.

Brink’s is proud to be an equal opportunity employer.