Sales Development Representative - AMS

Brink's; Coppell (TX); Hybrid; USD 45,000 - 65,000; Full time

Job summary

The Brink's Company is seeking a motivated Sales Development Representative to join its Coppell, TX office. You will generate and qualify leads for AMS, initiating outreach via calls, emails, and social channels, then schedule qualified appointments for the sales team.

Ideal candidates have 1–2 years in B2B sales or related roles, strong communication, and CRM experience (Salesforce/HubSpot). This role emphasizes collaboration with marketing and field reps.

Qualifications

• 1–2 years of sales, business development, or customer service experience in a B2B setting.
• Background in B2B sales, lead generation, and CRM management.

Responsibilities

• Identify and research ICP-fit customers (FIs, credit unions, etc.) via outbound channels.
• Conduct outbound calls and emails to engage target personas and schedule meetings.
• Qualify leads using budget, authority, need, and timing (BANT).
• Maintain accurate records of leads and activities in CRM systems.
• Track daily and weekly outreach and KPI attainment.

Skills

Communication

Rapport building

Time management

Self-motivation

Independent work

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

Sales Development Representative (SDR) for AMS

The Brink's Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We are implementing a new dynamic Sales Development Team. This team is essential for ensuring that the sales process runs smoothly by feeding qualified leads into the pipeline, enabling sales teams to focus on converting those leads into customers. It is an integral part in the sales process, primarily focused on generating and qualifying leads to ensure that the sales team can close deals more efficiently.

We are seeking a highly motivated and results-driven Sales Development Representative (SDR) to join our growing sales team in our Coppell office to grow ATM Managed Services (AMS) pipeline focused on Financial Institutions (FIs) and retail segments with ATM presence such as C-stores.

The SDR will be responsible for generating and qualifying leads, initiating outreach, and setting appointments for the sales team to close deals. As an SDR, you will be the first point of contact with potential clients and play a pivotal role in driving the sales pipeline and business growth.

Responsibilities

• Identify and research ICP-fit customers (FIs, credit unions, C-stores etc.) through various outbound channels including cold calling, email outreach, social media, and industry databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo, FedFIS and other prospecting software to find leads and enrich data.
• Conduct outbound calls and emails to engage with target personas, introduce AMS solutions, and schedule appointments with FI Account Executives.
• Follow up on inbound leads from marketing campaigns or website inquiries.
• Qualify leads by identifying the potential for a sales opportunity, based on criteria such as budget, authority, need, and timing (BANT).
• Use effective questioning techniques to understand client pain points and match the company's product offerings to their needs.
• Schedule meetings between prospects and the Sales Team to discuss how the company's product or service can meet their needs.
• Provide necessary information to the Account Executives to ensure smooth transitions for follow-up calls and sales presentations.
• Maintain accurate records of leads, prospects, and interactions in CRM tools.
• Track daily, weekly, and monthly outreach activities, meeting goals, and KPIs.
• Work closely with the sales team to ensure alignment between sales and marketing.
• Share insights and feedback from prospects with the sales and marketing teams and collaborate to refine strategies and improve messaging.

Experience:

• 1-2 years of experience in sales, business development, or customer service, preferably in a B2B environment in Fintech.
• Strong background in B2B sales, lead generation, and CRM management.

Skills:

• Strong communication skills, both written and verbal.
• Ability to build rapport and engage prospects.
• Familiarity with CRM software (Salesforce, HubSpot, etc.).
• Excellent time management and organizational skills.
• Self-motivated with a drive to achieve goals.

Attributes:

• Resilience and ability to handle rejection.
• A proactive and goal-oriented mindset.
• Strong work ethic and ability to work independently and as part of a team.

Educational Requirements:

• Bachelor's degree in Business, Marketing, or a related field is preferred, though equivalent experience is also considered.

Working Environment:

• This position may require occasional travel, depending on company needs.
• The role is based in an office environment in Coppell, TX.