Sales Counselor

Solera Senior Living; Reston (VA); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Immediate pay

Tuition reimbursement

Medical benefits

Dental & Vision

Life & Disability

401(k) plan

Paid holidays

Paid time off

EAP

Employee discounts

Team culture

Job summary

Solera Senior Living in Reston, VA is seeking a Sales Counselor for Hunters Woods at Trails Edge to build relationships with prospective residents and families, manage tours, and drive leasing goals under the Director of Sales and Marketing. Base salary is 70,000 with an aggressive commission plan.

The role offers opportunities for growth, along with comprehensive benefits as described in the posting. Join a supportive team dedicated to exceptional senior living.

Qualifications

• Associates degree or equivalent experience preferred
• 1-2 years in senior living, healthcare, hospitality, or sales
• Strong verbal and written communication skills
• Comfortable presenting to individuals and groups
• Organized, detail-oriented, and results-driven
• Able to market and sell outside the community part of the week
• Proficiency with basic office and CRM systems

Responsibilities

• Move prospects through the sales process in partnership with the Director of Sales & Marketing
• Generate and convert inquiries, referrals, tours, and move-ins
• Represent the community’s services, amenities, and pricing accurately
• Respond promptly to inquiries and maintain CRM data
• Develop local referrals and participate in events and outreach
• Prepare tours, model spaces, and assist with marketing efforts
• Support weekly occupancy reporting and cross‑dept collaboration

Skills

Verbal communication

Written communication

CRM proficiency

Public speaking

Organizational skills

Outside marketing outreach

Education

Associate’s degree or equivalent experience

Tools

CRM systems

Microsoft Office

Job description

Sales Counselor - Hunters Woods at Trails Edge

An immediate and exciting opportunity exists for a seasoned and dynamic Sales Counselor at Hunters Woods at Trails Edge, a 210 unit, established provider of Independent Living, Assisted Living and Memory Care in Reston, VA. Reporting to the Director of Sales and Marketing, you will build meaningful professional relationships with prospective residents, adult children and organizations/influencers within the community at large. You will effectively manage community tours, share why Hunters Woods at Trails Edge is THE place to be, initiate purposeful/timely follow up and achieve leasing goals.

Base salary of 70,000.00 and aggressive commission plan based on leasing performance offered.

Hunters Woods at Trails Edge is proudly managed by Hunters Woods at Trails Edge - we pride ourselves on providing a superior level of care and service and are grounded in the core values of Compassion, Commitment, Communication and Creativity. This is a unique opportunity to join a highly supportive and engaged leadership team who have a passion for providing seniors an opportunity to live exceptionally every day

If you share our passion, have a record of sales success within a service oriented sector and are interested in joining a talented group of professionals, we would welcome the opportunity to speak with you.

What Solera Offers You

• A growing company with opportunities for career advancement

• Immediate pay access - no more waiting for payday

• Tuition reimbursement to support your professional growth

• Comprehensive medical benefits with discounted gym memberships

• Dental, vision, life, and disability insurance

• 401(k) retirement plan

• Paid holidays and paid time off

• Employee Assistance Program (EAP)

• Perks and employee discount programs

• Supportive, team-oriented workplace culture.

Key Responsibilities

Sales & Occupancy Support

• Partner with the Director of Sales & Marketing to move prospects through the sales process

• Generate and convert qualified inquiries, referrals, tours, and move-ins

• Utilize Solera sales methodologies to achieve targeted closing ratios

• Accurately represent the community’s services, amenities, and pricing

Lead Management & Follow-Up

• Respond promptly to incoming inquiries and conduct consistent follow-up

• Enter and maintain accurate lead and activity data in the CRM

• Track referrals, inquiries, tours, and outcomes

Referral Development & Outreach

• Build and maintain relationships with local referral sources

• Participate in networking events and community outreach

• Maintain an outside referral database and meet weekly contact goals

Tour Readiness & Community Presentation

• Monitor model and respite rooms daily to ensure tour readiness

• Conduct morning walk-throughs to ensure common areas are show-ready

• Assist with staging and presentation of model spaces

Marketing & Reporting Support

• Assist with weekly marketing and occupancy reporting

• Support Competitive Market Analyses as requested

• Assist with social media and local marketing initiatives

• Participate in stand‑up meetings and cross‑department collaboration

Events & Team Support

• Assist with setup and breakdown of marketing and special events

• Maintain a positive, professional image in all interactions

• Promote teamwork and collaboration across departments

Required Qualifications & Experience

• Associate’s degree in Communications, Marketing, Public Relations, or related field preferred (or equivalent experience)

• 1-2 years of experience in senior living, healthcare, hospitality, or sales preferred

• Strong verbal and written communication skills

• Comfortable presenting to individuals and groups

• Organized, detail-oriented, and results-driven

• Ability to spend part of the workweek marketing and selling outside the community

• Proficiency with basic office and CRM systems

Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

All offers of employment are contingent upon the successful completion of a background check.