Sales Counselor

National-Lutheran-Communities-; Rockville (MD); On-site; USD 74,000 - 95,000; Full time

Benefits offered by this job

PTO

Medical insurance

Dental insurance

Vision coverage

401(k) with employer matching

Life and disability insurance

Tuition reimbursement

Employee Assistance program

Wellbeing programs

Discounted meals

Job summary

The Village at Rockville, part of NLCS, is seeking a Sales Counselor to guide prospective residents and families through this important life transition.

You will conduct personalized tours, manage leads through the sales cycle, and collaborate with operations to ensure a seamless move-in while delivering exceptional service.

The ideal candidate has 3+ years in sales, a related degree, CRM proficiency, and a valid driver’s license; compensation ranges from $74,000 to $95,000 plus commission.

Qualifications

• Bachelor's degree preferred in Marketing, Business, Communications, or related field.
• Minimum of 3 years of sales, marketing, hospitality, real estate, or related experience.
• Proven track record of meeting or exceeding sales goals.

Responsibilities

• Build relationships with prospective residents and families.
• Conduct personalized tours and showcase community amenities.
• Manage leads through the sales cycle from inquiry to move-in.
• Follow up consistently to maintain engagement and occupancy goals.
• Develop outreach strategies to generate new leads.
• Collaborate with operations for a seamless resident transition.
• Maintain accurate prospect records and sales activity in CRM.

Skills

Relationship-based sales

Communication skills

CRM proficiency

Time management

Independent work

Education

Bachelor's degree preferred in Marketing, Business, Communications, or related field

Tools

CRM systems

Microsoft Office

Job description

Help Future Residents Find Their Perfect Home

At The Village at Rockville, we believe choosing a senior living community is more than selecting a place to live, it's choosing a lifestyle, community, and future. We are seeking a dynamic, relationship-focused Sales Counselor to join our team and guide prospective residents and their families through this important life transition.

If you are a motivated sales professional with a passion for helping others, exceptional communication skills, and a talent for building meaningful relationships, we invite you to explore this rewarding opportunity.

What You'll Do

As a Sales Counselor, you will play a key role in driving occupancy and promoting the exceptional lifestyle offered at The Village at Rockville by:

• Building and nurturing relationships with prospective residents, families, and referral sources
• Conducting personalized tours and showcasing community amenities, services, and programs
• Managing leads throughout the sales cycle, from initial inquiry through move-in
• Following up consistently and proactively with prospects to maintain engagement
• Developing and implementing outreach strategies to generate new leads
• Participating in community events, networking opportunities, and marketing initiatives
• Collaborating with operations teams to ensure a seamless resident transition
• Maintaining accurate prospect records and sales activity within CRM systems
• Achieving occupancy and sales goals while delivering an exceptional customer experience

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• Minimum of 3 years of sales, marketing, hospitality, real estate, healthcare, senior living, or related experience
• Proven track record of meeting or exceeding sales goals
• Exceptional interpersonal, presentation, and relationship-building skills
• Strong organizational and follow-up abilities
• Ability to work independently and as part of a collaborative team
• Proficiency with CRM systems and Microsoft Office applications
• Valid driver's license and reliable transportation
• Ability to read and speak English

Why Join The Village at Rockville?

At The Village at Rockville, you'll be part of a mission-driven organization dedicated to creating vibrant experiences and meaningful connections for older adults. You'll work alongside passionate professionals in a collaborative environment where your contributions directly impact residents and their families.

Compensation:

Salary Range: $74,000 - $95,000 annually, based on experience and qualifications, plus commission opportunities.

Final compensation will be based on the candidate's qualifications, demonstrated skills, relevant experience, and overall professional background. This position offers significant earning potential through a competitive commission structure tied to sales performance.

We want our team members to thrive both at work and outside of it. That’s why NLCS offers a comprehensive benefits package designed to support your health, financial well-being, and life beyond work.

• Earn up to 5 weeks of PTO in your first year
• Medical, dental, and vision coverage
• 403(b) retirement plan with employer matching and immediate vesting
• Employer-paid life and disability insurance
• Up to $4,000 annual tuition reimbursement and professional development support
• Employee Assistance and wellbeing programs
• Team member recognition programs, discounts, and discounted meals

Ready to Make an Impact?

If you're passionate about helping people make life-changing decisions, enjoy relationship-based sales, and want to be part of a thriving senior living community, we'd love to hear from you.

#TVAR123

NLCS Applicant Demographic & EEO Questions

We value diversity and are committed to fostering an inclusive, respectful workplace. National Lutheran Communities & Services is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability, Veteran status, or any other status protected by applicable law.

Please note that demographic information is collected solely in aggregate for reporting and compliance purposes. This information is not associated with your individual application and does not influence hiring decisions in any way.