Sales Counselor

ThriveMore; New Bern (NC); On-site; USD 42,000 - 65,000; Full time

Job summary

ThriveMore in North Carolina is seeking a Sales Counselor to drive occupancy and manage the sales process from inquiry to residency. You will represent the community to prospective residents and their influencers, conduct tours, and present compelling information to help families make informed decisions.

Key duties include prospect outreach, CRM documentation, coordinating tours and events, collaborating with leadership to resolve concerns, and supporting move-ins.

Qualifications

• Bachelor’s degree or equivalent experience.
• Minimum of one year of sales experience.
• Senior living sales experience.
• Experience using CRM systems, preferably Enquire/Aline.
• Experience in Life Plan Community (CCRC) sales and marketing.

Responsibilities

• Meets and exceeds established sales and occupancy goals.
• Conducts prospect outreach and follow-up activities to generate and maintain leads.
• Schedules and conducts tours, presentations, and appointments with prospective residents and influencers.
• Maintains accurate and timely documentation in the CRM system.
• Assists with planning and execution of marketing and community outreach events.
• Communicates effectively with prospects, families, and team members throughout the sales process.
• Collaborates with community leadership to address prospect concerns and facilitate successful move-ins.
• Maintains ongoing communication with depositors and future residents during development phases.
• Independently negotiates and resolves prospect concerns related to residency decisions.
• Develops and maintains strategic relationships to support occupancy goals.
• Staffs the sales office based on operational needs, including evenings, weekends, and holidays as needed.
• Performs other duties as assigned.

Skills

Interpersonal skills

Communication

Closing skills

Relationship building

Organization

Presentation skills

Confidentiality

Education

Bachelor’s degree

Tools

CRM (Enquire/Aline)

Microsoft Office

Job description

Summary

The Sales Counselor is responsible for sales and closing activity that meets or exceeds expectations. The Sales Counselor manages the sales process from initial inquiry to residency through effective representation, negotiation, and promotion of the community to the individual consumer and their influencers.

Qualifications

• Bachelor’s degree from a four‑year college or university or equivalent experience.
• Minimum of one year of sales experience.
• Senior living sales experience.
• Experience utilizing CRM systems, preferably Enquire/Aline.
• Experience in Life Plan Community (CCRC) sales and marketing.

Knowledge, Skills, and Abilities

• Strong interpersonal, organizational, and customer service skills.
• Excellent verbal and written communication skills.
• Strong closing and relationship‑building skills.
• Experience with Microsoft Office applications.
• Ability to effectively present to both small and large groups.
• Ability to independently manage prospect relationships and sales activities.
• Ability to maintain confidentiality and professionalism.

Responsibilities

• Meets and exceeds established sales and occupancy goals.
• Conducts prospect outreach and follow-up activities to generate and maintain leads.
• Schedules and conducts tours, presentations, and appointments with prospective residents and influencers.
• Maintains accurate and timely documentation in the CRM system.
• Assists with planning and execution of marketing and community outreach events.
• Communicates effectively with prospects, families, and team members throughout the sales process.
• Collaborates with community leadership to address prospect concerns and facilitate successful move‑ins.
• Maintains ongoing communication with depositors and future residents during development phases.
• Independently negotiates and resolves prospect concerns related to residency decisions.
• Develops and maintains strategic relationships to support occupancy goals.
• Staffs the sales office based on operational needs, including evenings, weekends, and holidays as needed.
• Performs other duties as assigned.

Additional Information

This position is designated as essential to the operations of the organization. Team members in this role may be required to report to work during emergencies, inclement weather, or other situations when the organization remains operational.