Sales Consultant

Socket.dev; Eugene (OR); On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

OTE 50k-120k+ annually

Brand training

Health insurance

Life Insurance

PTO and holidays

Career growth

Vehicle discounts

Job summary

BMW of Eugene, part of Swickard Auto Group, is seeking a relationship-first Sales Consultant to welcome guests and translate interest into confident buying decisions.

No automotive experience required. Paid brand training starts day one; a hospitality or lifestyle background helps. You’ll build a loyal local following in the Willamette Valley and grow into leadership roles.

Qualifications

• No automotive experience required.
• Hospitality/outdoor lifestyle/retail/financial services backgrounds preferred.
• Genuine enthusiasm for BMW brand.

Responsibilities

• Welcome guests with warmth and understand their needs.
• Guide guests through BMW lineup with product knowledge.
• Present vehicles and conduct test drives.
• Build guest pipeline with consistent follow-up and CRM use.
• Collaborate with finance/management for a transparent purchase experience.
• Meet monthly targets while maintaining strong guest satisfaction scores.
• Stay current on BMW lineup, tech, EV/PHEV offerings.
• Represent BMW of Eugene and Swickard with hospitality standards.

Skills

Hospitality

Outdoor

Lifestyle

Retail

Financial Services

Consultative Sales

Job description

Description

Eugene, OR | BMW | Luxury performance brand | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Pacific Northwest | Oregon | Lane County | Veterans encouraged to apply | $50,000 - $120,000+ OTE

Strong candidates have come from hospitality, outdoor recreation, technology, financial services, and high-end retail.

IS THIS YOU?

• You're a relationship-first communicator who earns trust through genuine listening, honest guidance, and consistent follow-through -- guests feel well served, not sold to
• You come from hospitality, outdoor and lifestyle industries, retail, financial services, or another consultative guest-facing background -- and you're ready to represent a brand that Eugene buyers choose for real reasons
• You want to build a lasting sales career in a community-oriented Pacific Northwest market where the BMW brand opens conversations and the right consultant keeps them going for years

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

BMW of Eugene serves a loyal, community-oriented buyer base in the heart of the Willamette Valley. Eugene's BMW owners are enthusiastic about the brand -- they choose it for the performance, the engineering, and what it represents -- and they return to the consultants who match that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach. No automotive experience required. We hire for character, curiosity, and the ability to connect with people authentically -- and train everything else.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with growing product knowledge and confidence -- connecting performance, technology, and design to what matters most to each buyer
• Present vehicles and conduct test drives that bring the BMW driving experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW's full lineup, technology features, and growing EV and PHEV offerings
• Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid BMW brand and product training provided from day one
• Experience in hospitality, outdoor and lifestyle industries, retail, financial services, or consultative sales strongly preferred -- backgrounds that earn trust and deliver results with genuine care transfer directly to this role
• Genuine enthusiasm for the BMW brand -- performance, technology, and engineering are real talking points in this market and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a consistent track record of follow-through and resultsComfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $120,000+ annually
• Paid BMW brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY BMW OF EUGENE

• Eugene is a close-knit, community-oriented market where word of mouth travels fast and the consultant who takes care of people builds a referral base that sustains itself -- BMW buyers here remember who earned their trust and send their network accordingly
• BMW's performance and engineering story resonates authentically in a market that values genuine enthusiasm and substance over polish -- the consultant who knows the product and believes in it has a real advantage
• A Pacific Northwest market where outdoor recreation, sustainability, and an active lifestyle align naturally with BMW's expanding electrified and performance lineup
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead

If you're a relationship-driven sales professional with a genuine enthusiasm for the BMW brand and the follow-through to build lasting guest loyalty in a community-oriented Pacific Northwest market -- we'd like to meet you.