Sales Consultant

Swickard Auto Group; Bellingham (WA); Hybrid; USD 50,000 - 125,000; Full time

Benefits offered by this job

OTE of $50,000 - $125,000+ annually

Brand and product training from day 1

Medical, dental, and vision insurance

Life insurance

Paid time off and holidays

Career path in sales leadership

Employee vehicle purchase and service

Job summary

Swickard Auto Group is seeking a hospitality-driven sales consultant to represent two premium brands in a close-knit Pacific Northwest community. You will welcome guests, guide them through Audi and Volkswagen lineups, and demonstrate vehicles with a focus on genuine connection and service.

No automotive experience is required as comprehensive brand and product training is provided from day one. You’ll build trust, manage a growing client base, and earn a strong OTE through dedicated follow-up

Qualifications

• No automotive experience required; brand training provided from day one.
• Hospitality, outdoor, retail, financial services, or consultative sales background preferred.
• Valid driver's license with a clean driving record.

Responsibilities

• Welcome guests with warmth and understand what they want before presenting.
• Guide guests through Audi and Volkswagen lineups with product knowledge.
• Present vehicles and conduct test drives that bring the ownership experiences to life.
• Build a guest pipeline with disciplined follow-up and CRM usage.
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience.
• Meet monthly targets while maintaining strong guest satisfaction scores.
• Stay current on both brands' lineups, EV offerings, and technology features.
• Represent Audi Volkswagen of Bellingham and Swickard's hospitality standard in every guest interaction.

Skills

Warm communication

Hospitality background

Consultative sales

CRM proficiency

Trust building

Tools

CRM software

Job description

Description

Bellingham, WA | Audi | Volkswagen | Luxury performance brand | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Pacific Northwest | Whatcom County | Northern Washington | Veterans encouraged to apply | $50,000 - $125,000+ OTE

Strong candidates have come from hospitality, outdoor recreation, technology, financial services, and high-end retail.

IS THIS YOU?

• You're a warm, genuine communicator who earns trust naturally -- guests feel listened to and well served in every interaction, not processed toward a decision
• You come from hospitality, outdoor and lifestyle industries, retail, financial services, or another consultative background -- and you're ready to represent two brands that Bellingham buyers choose with genuine enthusiasm
• You want to build a sales career in a close-knit Pacific Northwest community where the right consultant earns a loyal client base that refers their neighbors, their family, and their coworkers

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Audi Volkswagen of Bellingham serves a loyal, community-oriented buyer base in Whatcom County -- a distinctive Pacific Northwest market where buyers are engaged with their brands, value authenticity over polish, and remember the consultants who took the time to understand what they actually needed. Audi's performance and technology story and Volkswagen's design and value proposition give a well-prepared consultant two genuinely compelling brands to represent. No automotive experience required -- we hire for character, curiosity, and the ability to connect with people honestly, and train everything else.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through Audi and Volkswagen's lineups with growing product knowledge and confidence -- connecting performance, design, technology, and value to what matters most to each individual buyer
• Present vehicles and conduct test drives that bring the Audi and Volkswagen ownership experiences to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on both brands' full lineups, technology features, and growing EV and PHEV offerings
• Represent Audi Volkswagen of Bellingham and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid Audi and Volkswagen brand and product training provided from day one
• Experience in hospitality, outdoor and lifestyle industries, retail, financial services, or consultative sales strongly preferred -- backgrounds that earn trust and deliver results with genuine care transfer directly to this role
• Genuine curiosity about both brands -- Audi's performance and technology story and Volkswagen's design and value credentials give a prepared consultant real conversations to have with engaged buyers
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a genuine drive to build a long-term book of repeat and referral buyers
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $125,000+ annually
• Paid Audi and Volkswagen brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY AUDI VOLKSWAGEN OF BELLINGHAM

• Bellingham is a close-knit Whatcom County community where buyers talk to each other -- the consultant who earns a guest's trust earns their referrals, and those relationships compound into a book of business that generates consistent income without starting over every month
• Two distinct brands under one roof -- Audi's premium performance and technology story alongside Volkswagen's design-forward value proposition gives a motivated consultant a broader buyer audience and more conversations to have
• Bellingham's outdoor-oriented, values-conscious community responds to consultants who are authentic, well-prepared, and genuinely interested in what the buyer actually needs -- not what closes fastest
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're a relationship-driven sales professional ready to build a career representing two compelling brands in a loyal Pacific Northwest community where authenticity and follow-through earn the kind of client relationships that last -- we'd like to meet you.