Sales Business Development Rep (BDR) Remote (US)

Herd Security; Northern (KY); Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Equity

Health benefits

Dental benefits

Vision benefits

Life insurance

Unlimited PTO

WFH stipend

Job summary

Herd Security is seeking a Business Development Rep to be the first voice in our outbound motion. You will identify, engage, and qualify security and IT leaders frustrated by checkbox training, and you will craft personalized outreach across email, phone, and LinkedIn.

You'll build the outbound playbook with the founders, test messaging, and develop a pipeline to drive growth. Remote within the United States, compensation includes equity and benefits.

Qualifications

• 1–3 years in a BDR/SDR or outbound sales role
• Experience selling to IT/security/compliance buyers is a plus
• Enjoy writing clear, personalized outreach

Responsibilities

• Research and identify target accounts and key decision-makers (CISOs, Security Directors, IT Managers, HR/L&D leaders)
• Run multi-channel outbound campaigns: cold calls, personalized emails, LinkedIn, and creative touchpoints
• Qualify inbound leads and route them to the appropriate next step in the sales process
• Book and conduct discovery calls, clearly articulating Herd's value proposition
• Maintain a clean, accurate pipeline in HubSpot with detailed notes and next steps
• Collaborate with the founders to refine ICP, messaging, and sales collateral based on what you learn in the field
• Hit and exceed monthly targets for qualified meetings booked

Skills

Outbound sales

Cold outreach

Prospecting

CRM (HubSpot)

Tools

HubSpot

Job description

Herd Security is an agentic AI creative platform built for continuous security training and simulation. Founded in 2025, Herd helps organizations move beyond once-a-year compliance checkboxes, replacing static programs with dynamic curricula that evolve alongside emerging threats without adding operational overhead. Security and GRC teams use the platform as a creative partner to translate practitioner expertise into compelling content and deploy it across the channels employees frequently use, including Slack, Teams, and LMS. When a new threat surfaces, the platform enables organizations to shift from IT tickets or vendor requests to iterative microlessons delivered the same day. This puts the people behind security back at the center, empowering practitioner expertise, making awareness more habitual, and using every interaction to fuel a feedback loop that strengthens the human layer of defense.

About the role

We are looking for a Business Development Rep to be the tip of the spear for Herd's go-to-market motion. You will be the first voice many prospects hear from us, identifying, engaging, and qualifying security and IT leaders who are frustrated with the status quo of compliance-checkbox training.

This is a foundational sales hire. You will work directly with the founders to build the outbound playbook from scratch, test messaging, and develop the pipeline that fuels Herd's growth.

What you'll do

• Research and identify target accounts and key decision-makers (CISOs, Security Directors, IT Managers, HR/L&D leaders)
• Run multi-channel outbound campaigns: cold calls, personalized emails, LinkedIn, and creative touchpoints
• Qualify inbound leads and route them to the appropriate next step in the sales process
• Book and conduct discovery calls, clearly articulating Herd's value proposition
• Maintain a clean, accurate pipeline in HubSpot with detailed notes and next steps
• Collaborate with the founders to refine ICP, messaging, and sales collateral based on what you learn in the field
• Hit and exceed monthly targets for qualified meetings booked

You may be a good fit if you

• Have 1-3 years of experience in a BDR, SDR, or outbound sales role, ideally selling to IT, security, or compliance buyers
• Are energized by outbound prospecting and not afraid of the phone
• Write clear, compelling outreach that doesn't sound like a template
• Are curious about cybersecurity and motivated to learn the space deeply
• Thrive in ambiguity and want to help build processes, not just follow them
• Are coachable, competitive, and genuinely enjoy the craft of selling

Strong candidates may also have experience with

• Selling SaaS to mid-market or enterprise security/IT teams
• Working at an early-stage startup where you wore multiple hats
• Security awareness training, GRC, or compliance software
• Equity
• Health, dental, vision, and life benefits
• Unlimited PTO
• WFH Stipend

Logistics

• Location: Remote within the United States