Sales Associate

Amber Hospitality Group; Saint Augustine (FL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

PTO

Holiday Pay

Job summary

Amber Hospitality Group in St. Augustine, FL is seeking a results-driven Sales Associate to own the sales journey from inquiry to contract and beyond into event execution. This onsite, full-time role combines relationship-building with consultative selling, presenting packages, negotiating, and closing with white-glove service.

You’ll travel 5–10% as needed, report to the Owner/CEO, work 10:00 AM–6:00 PM, and earn a base salary plus commission (50k-60k) with PTO and holiday pay.

Qualifications

• Experience in high-end wedding or luxury events sales preferred.
• Ability to manage long sales cycles from inquiry to contract.
• Strong communication and presentation skills.

Responsibilities

• Own the Sales Process.
• Manage the sales process from initial inquiry through signed contract.
• Respond quickly and professionally to new leads and nurture prospects throughout the decision-making process.
• Conduct engaging in-person and virtual venue tours that showcase the value and experience of The Legacy.
• Qualify prospective clients based on budget, guest count, wedding vision, date availability, and overall venue fit.
• Present packages, pricing, enhancements, and premium-date options with confidence.
• Overcome objections, negotiate effectively, and close sales.
• Build strong relationships with couples and families while creating a personalized, white-glove sales experience.
• Consistently follow up with prospects to maximize conversion and maintain a healthy sales pipeline.
• Meet or exceed monthly and annual sales and revenue goals.
• Monitor lead volume, conversion rates, booking pace, average booking value, and overall sales performance.
• Identify opportunities to increase revenue through upgrades, enhancements, premium dates, and additional services.
• Maintain accurate sales forecasts and communicate pipeline activity and projected bookings to leadership.
• Analyze sales trends and make recommendations to improve conversion and revenue.
• Keep CRM records, sales pipelines, contracts, and client communications accurate and up to date.
• Ensure every lead is properly tracked and receives timely follow-up.
• Monitor sales KPIs and prepare recurring reports for executive leadership

Skills

Sales

Relationship Building

Closing Skills

Negotiation

Customer Service

Tools

CRM

Job description

Position Overview

Now Hiring: Sales Associate Amber Hospitality Group | The Legacy Build Relationships. Close Sales. Create Unforgettable Experiences. Amber Hospitality Group operates two premier wedding and special event venues: The Legacy in St. Augustine, Florida, and The Yorkmont in Charlotte, North Carolina. With nearly 10 years in business and approximately 2,000 successful weddings, we’re known for creating elevated, luxury experiences for couples and their guests. We’re looking for a Sales Associateto join our St. Augustine team and take ownership of the sales journey—from the first inquiry and venue tour through contract signing and a seamless transition to event execution. This is a highly relationship-driven sales leadership role for someone who enjoys meeting clients, building trust, presenting solutions, negotiating, closing business, and leading a team toward ambitious goals. If you’re a confident closer who understands that exceptional sales start with an exceptional client experience, we’d love to hear from you.

What’s In It for You?

• Location: St. Augustine, FL – Onsite
• Employment Type: Full-Time
• Reports To: Owner / Chief Executive Officer
• Schedule: 10:00 AM–6:00 PM Primarily business hours with occasional evening and weekend support
• Travel: Approximately 5–10%, including occasional travel between company locations or for company events
• Compensation: $50,000–$60,000 base salary + commission, depending on experience
• Benefits: PTO and Holiday Pay

What You’ll Do

• Own the Sales Process
• Manage the sales process from initial inquiry through signed contract.
• Respond quickly and professionally to new leads and nurture prospects throughout the decision-making process.
• Conduct engaging in-person and virtual venue tours that showcase the value and experience of The Legacy.
• Qualify prospective clients based on budget, guest count, wedding vision, date availability, and overall venue fit.
• Present packages, pricing, enhancements, and premium-date options with confidence.
• Overcome objections, negotiate effectively, and close sales.
• Build strong relationships with couples and families while creating a personalized, white-glove sales experience.
• Consistently follow up with prospects to maximize conversion and maintain a healthy sales pipeline.
• Meet or exceed monthly and annual sales and revenue goals.

Drive Revenue & Sales Performance

• Monitor lead volume, conversion rates, booking pace, average booking value, and overall sales performance.
• Identify opportunities to increase revenue through upgrades, enhancements, premium dates, and additional services.
• Maintain accurate sales forecasts and communicate pipeline activity and projected bookings to leadership
• Analyze sales trends and make recommendations to improve conversion and revenue.

Manage CRM & Sales Operations

• Keep CRM records, sales pipelines, contracts, and client communications accurate and up to date.
• Ensure every lead is properly tracked and receives timely follow-up.
• Monitor sales KPIs and prepare recurring reports for executive leadership

Pay Range

USD $50,000.00 - USD $60,000.00 /Yr.