Sales Associate

Great Lakes Honda of Fishers; Fishers (IN); On-site; USD 32,000 - 46,000; Full time

Job summary

Great Lakes Honda of Fishers is seeking a full-time Sales Associate to greet guests, assess needs, and guide them through the sales process from consultation to purchase at our Fishers, IN dealership.

The role requires presenting vehicle features, conducting test drives, preparing quotes, and explaining financing and warranty options clearly. You will maintain Honda knowledge, follow up with leads, and collaborate with sales, finance and service teams to ensure a positive customer experience.

Qualifications

• Excellent customer service and relationship-building skills.
• Strong sales and negotiation abilities to identify needs and guide decisions with integrity.
• Willingness to learn Honda vehicles and financing concepts.
• Comfort using CRM systems, email, and dealership software to manage leads and appointments.
• On-site availability including evenings and weekends.
• Previous automotive or retail sales experience preferred but training provided.
• High school diploma or equivalent; additional certifications are a plus.
• Valid driver's license with satisfactory driving record.

Responsibilities

• Greet guests and assess their vehicle needs.
• Guide customers through the sales process from consultation to purchase.
• Present vehicle features and benefits, conduct test drives, prepare quotes.
• Explain financing and warranty options clearly.
• Maintain knowledge of Honda models and pre-owned inventory.
• Follow up with leads and existing customers.
• Use dealership tools and systems to manage appointments and sales documentation.
• Collaborate with the sales, finance, and service teams to ensure a positive customer experience.

Skills

Customer service

Sales & negotiation

Product knowledge

Organizational & tech skills

Professional presentation

Automotive sales experience

Education

High school diploma or equivalent

Tools

CRM systems

Dealership software

Email tools

Job description

Company Description

Great Lakes Honda of Fishers is a family-owned and operated Honda dealership committed to providing a seamless, positive experience for every guest. The dealership offers a wide selection of new and pre-owned vehicles, supported by a knowledgeable sales team and dedicated service department. Built on values of integrity, transparency, and community, Great Lakes Honda of Fishers focuses on building long-term relationships with customers. Team members work in a supportive environment where customer satisfaction, professional growth, and community involvement are highly valued.

Role Description

The Sales Associate is a full-time, on-site role located in Fishers, IN. This role is responsible for greeting guests, assessing their vehicle needs, and guiding them through the sales process from initial consultation to purchase completion. Day-to-day tasks include presenting vehicle features and benefits, conducting test drives, preparing sales quotes, and explaining financing and warranty options in a clear and honest manner. The Sales Associate will maintain product knowledge of Honda models and pre-owned inventory, follow up with leads and existing customers, and use dealership tools and systems to manage appointments and sales documentation. Collaboration with the sales, finance, and service teams is essential to ensure a positive, consistent customer experience.

Qualifications

• Customer service and relationship-building skills, including the ability to listen actively, communicate clearly, and provide a welcoming, respectful experience for all guests.
• Sales and negotiation skills, with the ability to identify customer needs, present solutions, and guide customers through the decision-making process with integrity.
• Product and industry knowledge, or the ability and willingness to quickly learn Honda vehicles, automotive features, and basic financing and warranty concepts.
• Organizational and technology skills, including comfort using CRM systems, email, and dealership software to manage leads, appointments, and documentation.
• Professional presentation, reliability, and a strong work ethic, with the ability to work on-site, including evenings and weekends as needed.
• Previous experience in automotive sales, retail sales, or customer-facing roles is preferred but not required; training will be provided for motivated candidates.
• High school diploma or equivalent required; additional education or relevant certifications are a plus.
• Valid driver’s license with a satisfactory driving record and ability to safely operate dealership vehicles.