Sales and Brand Growth Director

Chick-fil-A; Spokane (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Chick-fil-A is seeking a Sales & Brand Growth Director in Spokane, WA to drive marketing strategy and lead all marketing initiatives for the local restaurant and community. You will focus on growing Sales and Brand Growth through emotional connections, digital engagement, and local partnerships.

You will lead the marketing plan, coach teams, manage budgets, and collaborate with restaurant leadership to stay relevant to guests’ needs and evolving channels.

Qualifications

• Director-level marketing leadership experience
• Strong communication and stakeholder mgmt
• Budgeting and financial stewardship capabilities
• Data-driven marketing and digital channel expertise

Responsibilities

• Develop and execute a written marketing plan for the organization
• Direct and oversee all marketing initiatives to grow Sales and Brand Growth
• Calibrate monthly with the Operator on performance and initiatives
• Lead with creativity to connect with guests and community
• Embrace technology and data insights to inform campaigns

Job description

Sales & Brand Growth Director

Job Description:

Establish and realize marketing goals at the director level. Direct and oversee all marketing initiatives. Grow the organization by creating emotional connections and increasing community influence. Lead a strategic marketing vision that amplifies both Sales and Brand Growth in our local restaurant and community.

Roles & Responsibilities:

• Develop and execute a written marketing plan for the organization
• Effectively communicate and achieve desired marketing goals
• Calibrate monthly with the Operator on performance and initiatives/focus areas
• Work directly with the Director of Financial Stewardship to create and steward the monthly marketing budget
• Leverage marketing assets:
• Food – Lead with real food, then DOCs if necessary
• Cow – Chick-fil-A Celebrity
• People – Create “REMARK”able experiences
• Influence – Impact the community through inside/outside restaurant events
• Cast inspiring vision
• Compel team to achieve clear goals
• Match passion to actions and behaviors
• Serve tomorrow’s market
• Learn about our guests and innovate the organization to keep us relevant to changing customer needs
• Embrace technology and engage digital channels
• Spotlight/Data Insights/Social Media
• Engage our brand customer
• Study behaviors, attitudes, and preferences to create relevant communications, content, and experiences that effectively engage guests
• Actively engage businesses/schools/ADP opportunities
• Lead and collaborate with charisma
• Serve as our “Chief Fun Officer” & "Chief Storyteller", while showcasing strong communication skills and exhibiting strategic follow-through
• Maintain a growth orientation, while being guest-obsessed and community-driven
• Strategize with department heads regularly to address opportunities and rally support

Scorecard:

• Sales Change
• Outside Sales Change
• Spotlight Change

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.