Sales Activator Manager

Red Bull Distribution Company; Wallingford (CT); On-site; USD 92,000 - 138,000; Full time

Job summary

Red Bull Distribution Company in the United States is seeking a Sales Activator Manager to lead all Sales Activators in the region and drive long-term sales in large format accounts. You will develop performance metrics for direct reports and craft market solutions using analytical selling and market data.

The role involves building a diverse team, coaching for results, and conducting annual reviews while aligning with company standards, HR needs, and safety procedures.

Qualifications

• 3+ years of experience in Direct Store Delivery (DSD) management.
• Experience supervising a team of account sales professionals.
• Valid US Driver’s License and obtainment of DOT Medical card.
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
• English; additional languages an advantage.

Responsibilities

• Lead, coach, and develop region sales activators to ensure strategic relationships and selling objectives are met or exceeded, with flawless execution of sales and distribution targets.
• Build a diverse organization that reflects the marketplace and aligns with Red Bull values; lead by example.
• Complete annual performance reviews with direct reports and support development plans.
• Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution.
• Manage strategic account relationships and selling opportunities including non-price initiatives, special packs, and incremental growth drivers.
• Ensure alignment with RBNA National KA for wiring accounts and with district distribution plans, routes, new product distribution, and volume/sales forecasts.
• Evaluate total market conditions, competitive threats, and local dynamics impacting volume, share, profit; maintain strong senior-level chain relationships.

Skills

DSD management

team supervision

sales planning

analytical selling

English (proficient)

Job description

Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.

All the responsibilities we’ll trust you with:

KPI ACHIEVEMENT

Ensure Sales Activators outperform in the market Perfect store permanent placements objectives defined by opportunity ranker Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps

SELECT, MANAGE, DEVELOP, REWARD

Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard Build a diverse organization that reflects the marketplace; lives to Red Bull’s Values and inspires team through effective leadership Complete annual performance reviews with all direct reports, building and supporting development plans Lead by example and ensure the Sales Activator Team understands and adheres to Company standards & targets, HR & performance management needs, and operating & safety procedures

BUILDING SUCCESS THROUGH TOOLS & RESOURCES

Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers

MANAGE RETAIL RELATIONSHIPS

Ensure alignment with RBNA National KA for all Wiring Accounts Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment) Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations Develop market solutions utilizing analytical selling approach and all available market data Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR

Your areas of knowledge and expertise that matter most for this role:

• 3+ years of experience in Direct Store Delivery (DSD) management
• Experience supervising a team of account sales professionals
• Valid US Driver’s License and obtainment of DOT Medical card
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
• English; additional languages an advantage

The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.