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Morning Made is seeking a passionate Sales Account Manager to drive expansion in the NYC area. This role will focus on developing relationships with foodservice partners and enhancing our presence in the market. Join us in transforming the coffee-alternative industry with your expertise in sales and account management!
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Who We Are:
At Morning Made, we're redefining mindful energy with clean coffee alternatives that empower people to feel their best, free from jitters, anxiety, or energy crashes. Founded in June 2021 with just matcha, we've rapidly grown into one of Australasia's fastest-growing premium coffee-alternative DTC brands, now offering multiple ways to kick-start your morning. Stocked in over 10,000 retail locations globally (with plans to reach 15,000 by year-end), our mission is to transform mornings everywhere. We're growing fast and looking for passionate, high-performing talent ready to join us on this exciting journey.
Role Summary
You will own prospecting, relationship-building, contract negotiation, and ongoing management of key foodservice and distribution partners in the NYC and Northeast regions. Reporting to the VP of U.S. Foodservice, your mission is to accelerate Morning Made’s presence on café menus, in back-of-house systems, and onboard national and regional operators through best-in-class service and strategic growth initiatives.
Key Responsibilities
New Business Development
Identify and qualify new foodservice and distributor targets (e.g., Sysco, US Foods, GFS) in the NYC & Northeast territories.
Lead outreach campaigns, cold calls, and in-person pitches to secure distribution agreements and menu placements.
Account Management & Growth
Serve as the primary liaison for existing distributor and operator partners—driving reorder velocity, promotional campaigns, and multi-SKU rollouts (matcha, turmeric, beetroot, etc.).
Develop and execute co-marketing initiatives, sampling events, and menu integration support.
Negotiation & Pricing Strategy
Craft tiered pricing models, volume discounts, and rebate structures that secure ≥50% gross margin while remaining competitive.
Negotiate terms, SLAs, and forecasting commitments with national/regional distributors.
Cross-Functional Collaboration
Coordinate closely with Supply Chain on inventory planning, lead times, and co-man scheduling to meet launch dates.
Partner with Marketing to create POS materials, digital menu assets, and branded training tools for baristas and chefs.
Maintain a robust pipeline CRM (Salesforce/HubSpot) with weekly forecasts, deal stages, and account insights.
Trade & Training
Represent Morning Made at industry tradeshows (e.g., NRA Show, SCA Expo) and local coffee festivals. Lead barista workshops, foodservice staff trainings, and virtual demos.
Required Qualifications
1-4 years of direct foodservice sales or account management experience—ideally with a coffee brand or specialty beverage company.
Proven track record working with major foodservice distributors (Sysco, US Foods, GFS, UNFI, etc.) and closing deals at regional or national levels.
Deep understanding of foodservice channels, margin structures, contract frameworks, and ordering systems (e-commerce portals, broadline distributor platforms).
Exceptional negotiation, presentation, and relationship-building skills, with a consultative sales approach.
Strong financial acumen: P&L analysis, margin modeling, and forecasting proficiency.
Proficiency in CRM tools (Salesforce or HubSpot) and business intelligence/reporting platforms (Tableau, Google Data Studio).
Willingness to travel to attend national trade events.
Preferred Attributes
Self-starter mindset, comfortable navigating ambiguity in a high-growth startup environment.
Passion for health, wellness, and functional beverage trends.
What We Offer
Competitive base salary + performance-based commission structure.
Flexible work environment and a collaborative, mission-driven culture.
Opportunity to shape and grow Morning Made’s U.S. foodservice presence from the ground up.
To Apply:
Please submit your resume and a brief cover letter highlighting your experience with coffee or beverage distribution and major foodservice partners to brad@morningmade.com. We look forward to learning how you can help us revolutionize the coffee-alternative category!
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