Sales Account Executive

Nexstar Media Group Inc.; Harrisburg (Dauphin County); On-site; USD 50,000 - 80,000; Full time

Job summary

Nexstar Media Group, Inc. in Harrisburg, PA is seeking a Sales Account Executive to generate advertising revenue through broadcast and digital solutions.

You will build relationships with local businesses and agencies, prospect for new opportunities, and present integrated campaigns that meet client marketing goals. The role requires a Bachelor's degree in Marketing or related field and at least 1 year of sales experience.

Qualifications

• Bachelor's degree in Marketing, Advertising, Mass Communications, or related field or equivalent experience.
• Minimum one year in sales, preferably in broadcast media or digital advertising.
• Valid driver's license with acceptable driving record.
• Ability to learn advertising sales and digital media platforms.

Responsibilities

• Grow broadcast and digital advertising revenue and exceed revenue goals.
• Establish relationships with businesses and advertising agencies in the local community.
• Make sales calls on existing and prospective clients to identify needs and opportunities.
• Maintain and grow assigned accounts across broadcast and digital platforms.
• Prepare and deliver sales presentations and recommend advertising solutions.
• Explain how broadcast, digital, and integrated campaigns meet client objectives.
• Coordinate with clients and station staff to develop schedules and creative materials.

Skills

Sales experience

Prospecting

Cold-calling

Relationship building

Advertising sales

Education

Bachelor's degree in Marketing or related field

Job description

Sales Account Executive - Logo### Sales Account ExecutiveApply: PA, Harrisburg: Full time: Posted Today: REQ-43425The **Sales Account Executive** generates advertising revenue through the sale of broadcast television and digital advertising solutions. This position develops relationships with established clients and advertising agencies, identifies new business opportunities through prospecting and cold-calling, and demonstrates the value of integrated broadcast and digital marketing strategies to potential advertisers. The **Sales Account Executive** serves businesses throughout Central Pennsylvania, helping local advertisers connect with their target audiences through effective multimedia advertising campaigns. ## **Essential Duties:** Implements strategies to consistently grow broadcast and digital advertising revenue and exceed revenue goals. * Establishes credible relationships with businesses and advertising agencies throughout the local community.* Makes sales calls on existing and prospective clients to identify advertising needs and develop new business opportunities.* Maintains assigned accounts and develops new accounts across broadcast television and digital advertising platforms.* Prepares and delivers sales presentations to clients, recommending advertising solutions that align with their marketing objectives.* Explains to customers how broadcast television, digital advertising, and integrated marketing campaigns can effectively promote their products or services.* Provides clients with information regarding advertising rates, available products, and placement opportunities across broadcast and digital media.* Develops advertising schedules and campaigns with clients and station personnel responsible for coordinating advertising placement.* Works with clients and station personnel to develop advertisements and digital creative materials that support client marketing goals.* Performs other duties as assigned. ## **Requirements & Skills:** * Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.* Minimum one year's experience in sales, preferably in broadcast media, digital advertising, or a related field.* Valid driver's license with an acceptable driving record.* Experience achieving long-range objectives and implementing the strategies and actions necessary to achieve them.* Proficiency with computers, telephones, copiers, scanners, and other office equipment, with the ability to learn advertising sales and digital media platforms.### About Us**Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.** ***EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.***