Television Sales Account Executive

Nexstar Media Group Inc.; Chicopee (MA); On-site; USD 54,000 - 66,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive to generate advertising revenue by calling on agencies, pursuing new prospects, and convincing clients of the value of television advertising.

You will develop advertising schedules with clients and station personnel, deliver compelling presentations, explain rates, and nurture relationships with local businesses to exceed revenue goals.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year’s sales experience, preferably in media.
• Valid driver’s license with a clean driving record.
• Experience achieving long-range objectives and executing strategies.
• Proficiency with office equipment and basic computing.

Responsibilities

• Call on established agencies and cold-call new prospects to generate TV advertising revenue.
• Prepare and deliver sales presentations to clients.
• Develop advertising schedules with clients and station personnel.
• Explain rate options for advertising placement across media.
• Maintain assigned accounts and develop new ones while building relationships with local businesses.

Skills

Sales experience

Driver's license

Office equipment

Long-range objectives

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned. Starting with $60,000 annualized guarantee.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.