Sales Account Executive

Nexstar Media Group Inc.; Charlotte (NC); On-site; USD 55,000 - 85,000; Full time

Job summary

Nexstar Media Group Inc. is seeking a Multimedia Marketing Executive in Charlotte to drive revenue by selling television, digital, and social media advertising solutions to local businesses and ad agencies.

You will build relationships, present campaigns, and tailor schedules with station teams to maximize client impact. The role requires a Bachelor’s degree in Marketing/Advertising or Mass Communications and at least one year in sales, preferably in media, plus a valid driver’s license.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television, digital and social media advertising.
• Strives to grow revenue and exceed revenue goals.
• Establishes credible relationships with the local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains how specific advertising will promote products or services effectively.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising.
• Works with clients and station personnel to develop advertisements.

Skills

Sales experience

Interpersonal skills

Coachability

Goal-oriented

Strong communication

Education

Bachelor’s degree in Marketing/Advertising or Mass Communications

Tools

Computers

Telephones

Copiers

Scanners

Fax machines

Job description

Queen City News is seeking a Multimedia Marketing Executive, responsible for selling television, digital, and social media advertising solutions to local businesses and ad agencies. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills.

Responsibilities and Duties

• The Multimedia Marketing Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television, digital and social media advertising.
• While implementing strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.