Account Executive

Nexstar Media Group, Inc.; Savannah (GA); On-site; USD 50,000 - 70,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive in Savannah, Georgia. This role focuses on generating advertising revenue by fostering relationships and implementing effective sales strategies. Applicants should possess a bachelor's degree in Marketing or a related field and ideally have experience in media sales.

Your responsibilities will include establishing client relationships, managing accounts, making presentations, and developing advertising strategies. A valid driver's license is required.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or Mass Communications, or equivalent experience.
• Minimum one year’s experience in sales, preferably in media.
• Valid driver’s license with a good driving record.

Responsibilities

• Implement strategies to grow revenue and exceed goals.
• Establish relationships with local businesses.
• Make sales calls on existing and prospective clients.
• Maintain and develop assigned accounts.
• Prepare and deliver sales presentations.

Skills

Sales experience

Communication skills

Relationship building

Marketing knowledge

Proficiency with office equipment

Education

Bachelor’s degree in Marketing, Advertising, or Mass Communications

Job description

Job Overview

The Sales Account Executive generates advertising revenue by calling on established agencies, cold‑calling new prospects and convincing potential clients of the merits of television and digital advertising.

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work‑related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long‑range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.