SaaS Marketing Director - Growth & Brand Leader

Hooked

Columbia (MD)

On-site

USD 72,000 - 88,000

Full time

14 days+

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Job summary

Hooked CRM is seeking a Senior Director of Marketing in Columbia, MD to lead the entire marketing function. You will own strategy, execution, and performance across social, content, brand, design, SEO, and GTM initiatives for our SaaS product.

This senior, hands-on leader will shape market positioning, launch plans, and KPI-driven programs to drive pipeline and growth. You will partner with Product, Sales, and Leadership to align marketing with revenue objectives, manage external partners, and

Qualifications

6–10+ years of marketing experience in SaaS or B2B software.
Bachelor's degree required.
Proven success launching SaaS products and defining market strategy.
Experience owning marketing across multiple channels and funnels.
Strong ability to translate product features into compelling narratives and measure impact.

Responsibilities

Own end-to-end marketing strategy aligned with growth and revenue goals.
Lead and oversee all marketing functions: social, content, brand, design, SEO, campaigns.
Define go-to-market strategies for product launches and feature releases.
Guide social media strategy and messaging; ensure alignment with revenue objectives.
Translate technical concepts into clear, high-impact narratives and reports.