Growth Director, SaaS Platform Marketing

ZS; Chicago (IL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Retirement planning

Job summary

ZS in the United States seeks a Director of Product Marketing to shape strategy and messaging for its platform offerings. You will lead a team of marketers, collaborate with product management and sales, and develop plans that drive demand and growth.

You will translate technical features into compelling benefits, guide roadmaps, analyze market trends, and oversee content assets, launches, and demand generation initiatives across the lifecycle.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in product marketing roles within platform or product companies.
• Deep understanding of platform and SaaS business models, market dynamics, and customer needs.
• Strong leadership skills with experience managing and mentoring high-performing marketing teams.
• Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
• Experience in positioning and effectively launching new products in competitive market settings.
• Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
• Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
• Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.

Responsibilities

• Develop cohesive marketing plans and strategies to position platform and product offerings for growth.
• Monitor industry trends, tech developments and competitors; provide insights to guide roadmaps and plans.
• Use customer satisfaction, win/loss analyses and market data to shape messaging and differentiation.
• Collaborate with product management to align roadmaps and pricing strategy.
• Work with cross-functional teams to ensure portfolio alignment and drive product success.
• Create messaging that communicates value to target audiences.
• Oversee creation of thought leadership, sales enablement materials, case studies and demos.
• Develop go-to-market plans for new product launches; drive adoption.
• Track KPIs and optimize marketing effectiveness.
• Lead, hire and retain product marketing talent.

Skills

Product marketing

Leadership

Strategic thinking

Data-driven decisions

Cross-functional collaboration

Communication

Go-to-market strategy

Market analysis

Launch management

Education

Bachelor’s degree in marketing

MBA preferred

Job description

ZS in the United States seeks a Director of Product Marketing to shape strategy and messaging for its platform offerings. You will lead a team of marketers, collaborate with product management and sales, and develop plans that drive demand and growth.

You will translate technical features into compelling benefits, guide roadmaps, analyze market trends, and oversee content assets, launches, and demand generation initiatives across the lifecycle.