SaaS Digital Marketing Lead — ABM & Growth

Globalhrcommunity; Palo Alto (CA); Presencial; USD 110 000 - 150 000; Tempo integral

Resumo da oferta

Skyflow, a Palo Alto-based data privacy vault company, seeks an experienced Digital Marketing Manager to lead ABM programs, educate buyers, and build a scalable pipeline across LinkedIn, Google, YouTube, and Reddit.

You will partner with the Head of Growth to align strategy, manage budgets, and collaborate with content, events, and product teams to highlight Skyflow’s data protection and API-driven solutions for CTOs, architects, and CIOs.

Qualificações

• 5+ years in B2B SaaS digital marketing with multi-channel campaigns.
• Experience targeting CIOs/CTOs and enterprise buyers.
• Own the digital conversion funnel from awareness to lead.
• Experience creating video ads for campaigns.
• Strong analytics and cross-functional collaboration.

Responsabilidades

• Create and launch digital campaigns across the funnel to drive interest and demand at target accounts.
• Establish pipeline tracking and reporting best practices to report on integrated campaigns.
• Explain the buyer journey from lead to prospect to customer and champion.
• Develop a digital marketing plan and maintain the budget.
• Execute digital channels towards ABM programs for target accounts.
• Collaborate with content and events to promote assets across channels.
• Build, evaluate, and improve existing campaign strategies and tactics.

Conhecimentos

B2B SaaS marketing

Demand generation

Funnel ownership

Video ads creation

Campaign design & analytics

Cross-functional collaboration

Ferramentas

Google Analytics

Google Ads

LinkedIn Ads

YouTube Ads

Ahrefs

Hotjar

HubSpot

Descrição da oferta de emprego

Skyflow, a Palo Alto-based data privacy vault company, seeks an experienced Digital Marketing Manager to lead ABM programs, educate buyers, and build a scalable pipeline across LinkedIn, Google, YouTube, and Reddit.

You will partner with the Head of Growth to align strategy, manage budgets, and collaborate with content, events, and product teams to highlight Skyflow’s data protection and API-driven solutions for CTOs, architects, and CIOs.