Route Sales Representative

Farmer Brothers; Saint Paul (MN); On-site; USD 42,000 - 56,000; Full time

Job summary

Farmer Brothers in Minnesota is seeking a Route Sales Representative to service customers, stock products, and grow route sales. The role includes delivering coffee, tea, and related products while maintaining strong customer relationships.

You will meet revenue targets, perform daily calls, manage inventories, and support promotions. A valid driver's license and DOT physical are required, with a focus on reliability and excellent service on every route.

Qualifications

• High School Diploma or equivalent.
• 2+ years route delivery experience in a B2B setting.
• Previous foodservice industry experience preferred.
• Must have DOT physical, valid driver’s license and clean driving record.

Responsibilities

• Achieves the revenue plan for the route by gaining new customers and increasing products and categories sold.
• Ensures customers receive delivery and service as required.
• Targets a minimum of 1 prospective call per day and 2 new qualifying accounts per quarter.
• Participates in regional and company promotions.
• Increases Revenue per Stop by closing distribution voids and executing promotions.
• Delivers, replenishes, and rotates beverage station products on each call.
• Ensures equipment is clean, functional, and checked daily.
• Recaps services provided and presents business building initiatives to customers.
• Resolves customer issues quickly and escalates when needed.
• Manages invoices, inventory, and collections daily; retains existing customers via excellent service.

Skills

Mechanical aptitude

Active listening

Communication skills

Customer needs assessment

Independent work

Proactive mindset

Relationship building

Sales mindset

Education

High School Diploma

Job description

TheRoute Sales Representative (RSR) is responsible for providing optimal levels of service to our customers by ensuring they are stocked with product and serviced as scheduled. This role sells and delivers coffee, tea, and related products to our customers with a responsibility for growing assigned route sales through penetration of existing customer accounts, selling incremental categories and products, and retaining existing customers.

Typical Work Schedule

Monday - Friday, 6:30 am - 4:00 pm

Driving Requirements

Valid Drivers License required

• Must be able to complete a successful DOT physical

Responsibilities

• Achieves the assigned revenue plan for the route, through a combination of gaining new customers, increasing products and categories sold to existing customers, executing pricing actions, and retaining current customers.
• Ensures customers receive delivery and service as required
• Targets a minimum of 1 prospective call per day (5 weekly) and securing a minimum of 2 new qualifying accounts per-quarter (8 annually).
• Participates in all regional and company promotions.
• Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard.
• Delivers, replenishes, and rotates beverage station products on each call.
• Ensures equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
• Executes the “The Farmer Brothers Way to Sell”, including recapping for the customer all services provided and presenting business building initiatives.
• Responsible for resolving and/or escalating customer issues quickly and ensuring customer satisfaction.
• Manages invoices, inventory, and collections daily.Accountable for retaining existing customers on the route through excellent service and building customer relationships.

Job Qualifications

Education & Experience

• High School Diploma or equivalent.
• 2+ years of route delivery experience in a related customer service business-to- business field.
• Previous foodservice industry experience preferred.
• Must be able to complete a successful DOT physical, possess a valid driver’s license and clean driving record.

Personal & Professional Skillsets

• Mechanical aptitude with company hardware and software products.
• Ability to lift and carry products weighing up to 50 lbs.
• Proficient in assessing customer needs.
• Fully supports and stands behind business goals.
• Readily identifies issues, problems or opportunities.
• Is aware of impact self has on others.
• Uses active listening and communicates effectively with customers or management.
• Identifies new opportunities and proactively works to grow the business.
• Builds rapport and cooperative relationships with customers and team members.
• Uses sound business judgement and decision making.
• Strong communication and solid active listening skills.
• Able to work independent and is proactive.

You Should Be Proficient In

• DOT Medical Card
• Driver's License
• Retail Sales
• Customer Service
• Territory Sales
• Business-to-Business (B2B)
• Outside Sales
• Inside Sales