Route Sales Representative

Farmer Brothers; Lee's Summit (MO); On-site; USD 42,000 - 62,000; Full time

Job summary

Farmer Brothers in the United States is seeking a Route Sales Representative to drive revenue on the route, grow accounts, and ensure timely delivery and service. You will work with customers to optimize beverage stations, run promotions, and sustain strong relationships through effective communication.

The role requires a High School Diploma or equivalent and 2+ years of route delivery experience in a related B2B field, with the ability to lift heavy loads and maintain a clean driving record.

Qualifications

• High School Diploma or equivalent.
• 2+ years of route delivery experience in a related B2B field.
• Experience with beverage or foodservice distribution is a plus.

Responsibilities

• Achieves revenue plan for the route by expanding customers and products and applying pricing actions.
• Ensures daily route deliveries and service at all customers on schedule.
• Targets at least 1 prospective call per day and two new accounts per quarter.
• Participates in regional and company promotions.
• Increases revenue per stop by addressing voids and executing promotions.
• Delivers, replenishes, and rotates beverage station products on each call.
• Keeps equipment clean and in working order; performs daily Cup Quality Check.
• Follows The Farmer Brothers Way to Sell and recaps services and initiatives with customers.
• Resolves customer issues promptly and maintains satisfaction.
• Manages invoices, inventory, and collections daily.
• Retains existing customers through excellent service and trust-building.

Skills

Mechanical aptitude

Lifting capability

Foodservice knowledge

Clean driving record

Customer needs assessment

Communication skills

Independent worker

Proactive mindset

Education

High School Diploma or equivalent

Job description

Farmer Brothers has an exciting opportunity for a Route Sales Representative.

Responsibilities

• Achieves the assigned revenue plan for the route, through a combination of gaining new customers, increasing products and categories sold at existing customers, executing pricing actions, and retaining current customers.
• Ensures all customers on a daily set schedule receive delivery and service as required.
• Targets a minimum of 1 prospective call per day (5 weekly) and securing a minimum of two new qualifying accounts per quarter (8 annually).
• Participates in all regional and company promotions.
• Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard.
• Delivers, replenishes, and rotates beverage station products on each call.
• Ensure the equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
• Executes the "The Farmer Brothers Way to Sell" call process, including recapping for the customer all services provided and presenting business building initiatives.
• The RSR is responsible for resolving and/or escalating customer issues quickly and ensuring customer satisfaction.
• Manages invoices, inventory, and collections daily.
• Accountable for retaining existing customers on the route through great service and building customer trust.

Education & Experience

• High School Diploma or equivalent.
• 2+ years of route delivery experience in a related customer service business-to- business field.

Personal & Professional Skillsets

• Mechanical aptitude with company hardware and software products.
• Ability to lift 75 lbs. frequently and 100 lbs. occasionally.
• Ability to lift and carry products weighing up to 50 lbs.
• Knowledge of foodservice industry.
• A clean and good driving record.
• Proficient in assessing customer needs.
• Fully supports and stands behind business goals.
• Readily identifies issues, problems or opportunities.
• Is aware of impact self has on others.
• Uses active listening and communicates effectively with customers or management.
• Identifies new opportunities and proactively works to grow the business.
• Builds rapport and cooperative relationships with customers.
• Uses sound business judgement.
• Decision Making
• Collaboration
• Strong Communication
• Active Listening Skills
• Independent
• Proactive
• Planning and Acting Strategically