Revenue Ops Analyst - GTM Analytics & AI Workflows

groundcover; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

groundcover is seeking a hands-on Revenue Operations professional to build the operating foundation behind our growing GTM organization in San Francisco. You’ll partner with Demand Gen, SDRs, Sales, and GTM leadership to surface insights, optimize funnel conversion, and implement efficient data-driven processes.

This role requires strong HubSpot expertise, data governance, and the ability to translate analyses into scalable workflows using AI tools and modern integrations.

Qualifications

• 4–7+ years in Revenue, Marketing, or Sales Operations or GTM Analytics.
• Strong analytical instincts; comfortable solving messy problems.
• Experience across Marketing and Sales.
• Strong HubSpot experience: reporting, workflows, lifecycle, data governance.
• Ability to build reporting that answers business questions.
• Hands-on with AI tools to design agentic workflows.
• Project management and cross-functional collaboration.
• Independent, fast-moving environment.

Responsibilities

• Analyze the GTM funnel: track conversion, velocity, and pipeline contribution.
• Identify funnel leaks and investigate performance shifts.
• Partner with Demand Gen on campaign setup, tracking, and reporting.
• Maintain campaign governance in HubSpot and analyze channel contribution.
• Build dashboards and recurring performance analyses with cross-functional teams.
• Automate repetitive GTM processes with AI and integrations.

Skills

Analytical mindset

HubSpot

AI workflows

Data governance

Dashboards

Cross-functional collaboration

Project management

Independent work

Tools

HubSpot

Gong

Unify

Nooks

Zapier

n8n

Job description

groundcover is seeking a hands-on Revenue Operations professional to build the operating foundation behind our growing GTM organization in San Francisco. You’ll partner with Demand Gen, SDRs, Sales, and GTM leadership to surface insights, optimize funnel conversion, and implement efficient data-driven processes.

This role requires strong HubSpot expertise, data governance, and the ability to translate analyses into scalable workflows using AI tools and modern integrations.