Revenue Marketing Director - SaaS for Higher Ed (Remote)

Regent Education; United States; Remote; USD 130.000 - 180.000; Vollzeit

Benefits dieser Stelle

Fully remote

Unlimited PTO

13 paid holidays

Medical/Dental/Vision insurance

401(k) match

Performance bonus

Zusammenfassung

Regent Education is seeking a Senior Manager/Director of Revenue Marketing to own all revenue marketing activities across messaging, retention, expansion, and new customer acquisition. You will collaborate with leadership, product, sales, and customer success, as well as EVA Equity Partners, to ensure a consistent story and measurable impact.

The role can be filled as a full‑time Regent Education employee or through EVA BPO LLC, with compensation reflecting the chosen path.

Qualifikationen

• 5–8 years in B2B product marketing, customer marketing, or revenue marketing at a SaaS/tech company.
• Higher education domain experience in financial aid, enrollment, or student success.
• Full‑stack product marketing: positioning, messaging, demand gen, PR, events; enablement for customer marketing.

Aufgaben

• Own messaging architecture: positioning, ICPs, buyer personas, competitive view, and sales battlecard; refresh as product/market shifts.
• Produce retention program materials for customer success: renewal messaging, executive reviews, customer communications on releases/regulatory changes, risk interventions.
• Own services attach/cross‑sell materials and release‑driven campaigns linking customer pain to offers.
• Own new customer acquisition positioning: segment materials, conference program, demand gen, PR, demos, and competitive assets.
• Coordinate release communications with product; validate positioning before go‑to‑market.
• Maintain enablement inventory: separate sales and customer success tracks, facilitator materials, cheat sheets; retire or rebuild unused assets.
• Own public positioning: website copy, product naming, and progressive build‑out of product/services/segments pages.
• Contribute marketing inputs to monthly reporting: pipeline and win/loss codes, asset inventory, campaign performance.
• Operate AI‑driven content pipeline across the EVA portfolio with governance.

Kenntnisse

B2B product marketing

Retention & expansion

Revenue marketing

AI tooling fluency

Cross-functional collaboration

Tools

AI tooling

Jobbeschreibung

Regent Education is seeking a Senior Manager/Director of Revenue Marketing to own all revenue marketing activities across messaging, retention, expansion, and new customer acquisition. You will collaborate with leadership, product, sales, and customer success, as well as EVA Equity Partners, to ensure a consistent story and measurable impact.

The role can be filled as a full‑time Regent Education employee or through EVA BPO LLC, with compensation reflecting the chosen path.