Revenue Marketing Director: AI-Driven Growth & ABM

Seerist; Washington (District of Columbia); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

401(k) matching

Long-term incentives

Comprehensive benefits

Hybrid schedule

Tuition reimbursement

Professional development

Parental leave

Job summary

Seerist seeks a commercially driven, AI-fluent Director of Revenue Marketing to build and lead a predictable new-logo pipeline engine across commercial and government markets. This role spans demand generation, ABM, digital acquisition, events, and lifecycle programs, reporting to Revenue leadership.

The ideal candidate will be a strategic yet hands-on leader, guiding a lean team, managing agency partners, and collaborating closely with Sales and Revenue Operations to convert market engagement

Qualifications

• 8+ years of B2B marketing experience, ideally in enterprise SaaS, technology, intelligence, security, data, or analytics.
• 3+ years owning demand generation, growth marketing, or revenue marketing strategy.
• Demonstrated experience owning qualified pipeline targets and leading integrated revenue marketing programs.
• Experience managing people and external agencies, with direct SDR leadership or close SDR partnership.
• Experience building or materially improving a revenue marketing, demand generation, or growth engine.
• Strong knowledge of ABM, digital acquisition, lifecycle marketing, events, partner marketing, and complex enterprise buying processes.
• Strong analytical judgment and experience partnering with Sales and Revenue Operations.
• Practical AI fluency, including experience redesigning workflows or improving growth performance through AI and automation.
• The ability to operate as both a strategic leader and a hands-on builder.
• Strong executive communication and cross-functional leadership skills.
• Government or public-sector marketing experience is valuable, though not required, federal-market depth is intentionally carried by the Federal Marketing Manager.

Responsibilities

• Own and forecast Marketing and SDR-generated new-logo pipeline across commercial and government markets.
• Build integrated demand-generation and account-based marketing programs around Seerist's highest-priority accounts, buyers, and use cases.
• Lead paid and organic digital acquisition, working closely with agency partners on media and creative execution, alongside lifecycle marketing, partner marketing, nurture, and conversion strategy.
• Manage and develop two SDRs, a Campaigns/Lifecycle Marketing specialist, a Field Marketing Manager, and a future Federal Marketing Manager.
• Direct Seerist's digital growth and ABM agency against qualified pipeline, conversion, and channel-efficiency goals.
• Build a specialized federal marketing motion in partnership with government leadership, federal Sales, and the Federal Marketing Manager, who serves as the federal subject-matter expert.
• Own the revenue strategy and ROI framework for events and field programs, including target-account selection, meeting and pipeline goals, pre- and post-event activation, and measurement of sourced and influenced pipeline.
• Develop repeatable pipeline programs with Control Risks and other strategic partners.
• Partner with Revenue Operations on funnel definitions, reporting, attribution, scoring, and pipeline forecasting.
• Use AI, automation, and account signals to improve targeting, personalization, SDR productivity, campaign execution, and decision-making.
• Establish a culture of accountability, experimentation, learning, and continuous improvement.

Job description

Seerist seeks a commercially driven, AI-fluent Director of Revenue Marketing to build and lead a predictable new-logo pipeline engine across commercial and government markets. This role spans demand generation, ABM, digital acquisition, events, and lifecycle programs, reporting to Revenue leadership.

The ideal candidate will be a strategic yet hands-on leader, guiding a lean team, managing agency partners, and collaborating closely with Sales and Revenue Operations to convert market engagement