VP of Revenue Marketing & Growth Engine

Placer.ai; New York (NY); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Fully remote

Job summary

Placer.ai seeks a VP, Revenue Marketing to lead a strategic, data-driven demand engine across ABM, paid media, SEO/AEO, and website optimization. You will own the pipeline and conversions from both Sales-assisted and self-serve motions, embedding AI into core workflows and aligning with RevOps, Product, and CS.

You will forecast demand, orchestrate cross-channel campaigns, manage budget, and drive CAC, LTV:CAC, and pipeline efficiency metrics.

Qualifications

• 10+ years in demand generation, growth, or performance marketing
• Experience owning B2B SaaS demand functions for both sales-assisted and self-serve models
• Strong experience forecasting pipelines and presenting to leadership
• Proven ability to manage SEM, paid social, and display at scale
• Expertise in SEO fundamentals and AEO/answer-engine optimization
• Proficient with AI tools to boost productivity and create impact

Responsibilities

• Lead Strategic ABM and integrated demand engine across channels
• Own paid media strategy, budget, and performance to pipeline
• Collaborate on content for SEO/AEO and optimize website for conversion
• Embed AI into workflows and reporting for scale
• Forecast pipeline by channel and segment and report variances
• Define account tiers, map buying committees, orchestrate multi-channel outreach
• Drive product-led growth signals and self-serve conversion
• Track CAC, LTV:CAC, and pipeline efficiency to guide budget decisions

Skills

ABM strategy

Paid media management

SEO/AEO

Website optimization

Data analysis

AI integration

Forecasting & planning

SEM / Paid social / Display

Funnel analytics / Attribution

PLG awareness

Marketing automation

CRM platforms (HubSpot, Marketo, SFDC

Tools

HubSpot

Marketo

Salesforce

Job description

Placer.ai seeks a VP, Revenue Marketing to lead a strategic, data-driven demand engine across ABM, paid media, SEO/AEO, and website optimization. You will own the pipeline and conversions from both Sales-assisted and self-serve motions, embedding AI into core workflows and aligning with RevOps, Product, and CS.

You will forecast demand, orchestrate cross-channel campaigns, manage budget, and drive CAC, LTV:CAC, and pipeline efficiency metrics.