Revenue Marketing Lead — Regional ABM & Pipeline Growth

Abnormal AI; United States; On-site; USD 134,000 - 193,000; Full time

Job summary

Abnormal AI in the United States seeks a Senior Revenue Marketing Manager to lead regional field and partner marketing for Enterprise and Strategic segments, driving pipeline growth and bookings. You will own end-to-end programs, tailor messaging, and report on ROI to sales and marketing leadership.

You will collaborate with AEs, CAMs, SDRs, and partners to enable aligned execution, manage budgets, and forecast impact.

Qualifications

• 7+ years of B2B marketing experience, including field and channel marketing.
• Ability to independently plan, lead, and measure marketing programs tied to regional sales goals.
• Experience collaborating with sales, partners, and cross-functional stakeholders.
• Strong strategic thinking with hands-on campaign execution.
• Excellent written and verbal communication; tailor messaging.
• Proficiency with Salesforce, Marketo, and marketing analytics tools.
• Willingness to travel 20–25%.

Responsibilities

• Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification.
• Own end-to-end execution of region-specific initiatives—from idea through reporting—with accountability for budget, timeline, and impact.
• Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs.
• Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback.
• Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies.
• Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI.
• Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence.

Skills

B2B marketing

Campaign management

Sales alignment

Cross-functional collaboration

Strategic planning

Communication

Marketing analytics

Travel willingness

Education

Bachelor's degree

Tools

Salesforce

Marketo

Analytics platforms

Job description

Abnormal AI in the United States seeks a Senior Revenue Marketing Manager to lead regional field and partner marketing for Enterprise and Strategic segments, driving pipeline growth and bookings. You will own end-to-end programs, tailor messaging, and report on ROI to sales and marketing leadership.

You will collaborate with AEs, CAMs, SDRs, and partners to enable aligned execution, manage budgets, and forecast impact.