Revenue Insights Analyst: Ad Effectiveness

A&E Television Networks, LLC; New York (NY); Hybrid; USD 83,000 - 96,000; Full time

Job summary

A+E Global Media seeks an Analyst, Revenue Research (Ad Effectiveness) to support cross-platform measurement initiatives across TV, digital, and social channels. You will translate complex data into actionable insights to guide revenue strategy and client recommendations.

You will collaborate with sales and partnerships, manage study setup with vendors, and contribute to executive deliverables, leveraging platforms like Nielsen and MRI to drive brand lift and ROI insights.

Qualifications

• 1+ year of industry or internship experience in data analytics preferred.
• Interest in ad effectiveness research and cross-platform measurement preferred.
• Familiarity with TV and cross-platform datasets (Nielsen, MRI, etc.) preferred.
• Knowledge of ad effectiveness methodologies (brand lift, etc.) and platforms (Lucid, DISQO, Latitude) is a plus.
• Strong PowerPoint and advanced Excel skills (macros/pivot tables) required.

Responsibilities

• Design and execute custom ad effectiveness studies, including methodology development and survey design.
• Partner with internal teams and external vendors to manage study setup, fielding, and delivery.
• Support campaign measurement across linear, digital, and social channels to evaluate brand lift and outcomes.
• Synthesize data from syndicated tools and custom studies to present a holistic view of performance.
• Develop client-facing deliverables and executive summaries for revenue growth.
• Collaborate with sales to respond to ad hoc requests with actionable insights.

Skills

Data analytics

Ad effectiveness research

Cross-platform measurement

Communication skills

Analytical thinking

Education

Bachelor’s degree (relevant field)

Tools

PowerPoint

Excel

Job description

A+E Global Media seeks an Analyst, Revenue Research (Ad Effectiveness) to support cross-platform measurement initiatives across TV, digital, and social channels. You will translate complex data into actionable insights to guide revenue strategy and client recommendations.

You will collaborate with sales and partnerships, manage study setup with vendors, and contribute to executive deliverables, leveraging platforms like Nielsen and MRI to drive brand lift and ROI insights.