Analyst, Revenue Research (Ad Effectiveness)

A+E Global Media; New York (NY); On-site; USD 83,000 - 96,000; Full time

Benefits offered by this job

Healthcare coverage

401k matching

Career development

Job summary

A+E Global Media is seeking an Analyst, Revenue Research (Ad Effectiveness) in New York to support cross‑platform ad measurement and revenue strategies. You’ll work across our portfolio to deliver brand lift, audience insights, and partner ROI across TV, digital and social channels.

You’ll partner with sales and partnerships, design studies, manage data from Nielsen/MRI/Resonate, and produce executive summaries for client strategies. Strong Excel/PowerPoint and a Bachelor’s degree are required.

Qualifications

• Minimum of 1+ year of industry or internship experience in data analytics.
• Interest in ad effectiveness research and cross‑platform measurement.
• Familiarity with television and cross‑platform datasets (Nielsen, MRI, etc.).
• Knowledge of ad effectiveness methodologies (brand lift, custom research).
• Excel and PowerPoint expertise with the ability to synthesize data clearly.
• Bachelor’s degree in business, economics, statistics, communications or related field preferred.

Responsibilities

• Design and execute custom ad effectiveness studies and survey design.
• Coordinate with internal teams and external vendors for study setup and delivery.
• Support campaign measurement through tagging and data integrity checks.
• Analyze campaign performance across linear, digital, and social channels.
• Evaluate brand lift, engagement, and behavioral outcomes.
• Support measurement and reporting for social/branded partnerships.
• Synthesize data from multiple sources to form a holistic performance view.
• Create client‑facing deliverables like executive summaries and recaps.
• Assess measurement partners and methodologies for best practices.
• Collaborate with sales to respond to ad hoc insights requests.

Skills

PowerPoint

Excel

Analytical thinking

Communication

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Nielsen

MRI

Resonate

Lucid

DISQO

Latitude

Alida

Job description

A+E Global Media offers a work environment where employees collaborate in office 3 times per week. New hires must be commutable to one of our current office locations in New York City, Los Angeles, Chicago, and Stamford, CT. Please refer to the job description for any specific division requirements.
Division Story
Do numbers tell you stories? Can you relay complex information in bite‑sized nuggets to non‑researchers? Do you enjoy influencing business decisions by providing fact‑based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of “art and science.” We spend much of our time looking back at performance — and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.
Job Description
THE ROLE: Analyst, Revenue Research (Ad Effectiveness)
The Analyst, Revenue Research (Ad Effectiveness) supports the execution and analysis of cross‑platform advertising effectiveness initiatives, helping quantify campaign impact and inform revenue‑driving strategies through data‑driven insights. This role works across the A+E Global Media portfolio to deliver measurement solutions spanning brand lift, behavioral outcomes, sales attribution, and social/branded partnership performance.
In close partnership with sales and partnerships teams, the Analyst contributes to both planned and ad hoc analyses, translating complex campaign and audience data into clear, actionable insights that support client strategy and business growth. The role leverages a combination of syndicated data sources (e.g., Nielsen, GfK MRI, Resonate) and custom research methodologies to develop a comprehensive view of performance and opportunity.
More About What You’ll Do
Support the execution of cross‑platform ad effectiveness and measurement initiatives, contributing across all phases of research, including:

• Assist in the design and execution of custom ad effectiveness studies including methodology development and survey design
• Partner with internal teams and external vendors to manage study setup, fielding, and delivery, ensuring accuracy and timeliness
• Support campaign measurement through tagging, monitoring, and troubleshooting to maintain data integrity across platforms
• Analyze campaign performance across linear, digital, and social channels — including branded content and social partnership activations — to evaluate brand lift, engagement, audience interaction, and behavioral outcomes
• Support measurement and reporting for social and branded content partnerships, helping evaluate campaign effectiveness, audience engagement, amplification, and partner ROI across platform ecosystems
• Synthesize data from multiple sources (e.g., syndicated tools, custom studies, attribution partners) to develop a holistic view of campaign performance
• Contribute to the development of client‑facing deliverables, including executive summaries, recaps, and presentation materials
• Assist in evaluating measurement partners and methodologies to ensure best‑in‑class research approaches
• Collaborate with sales stakeholders to respond to ad hoc requests, delivering insights that support client strategy and revenue growth
• Build proficiency across key research and measurement platforms (e.g., Nielsen, MRI, Resonate, attribution and brand lift tools)

What You’ll Learn
In this role, you will gain hands‑on experience executing sophisticated ad effectiveness and attribution studies across A+E’s cross‑platform media ecosystem. You will develop a deep understanding of modern measurement frameworks, learning how to connect audience exposure to brand impact and real‑world behavior, and how to transform complex data into strategic narratives that influence client decisions and business outcomes. You will also gain visibility into how insights power advertising sales strategy, partnership development, and revenue growth, while building strong cross‑functional relationships within a large, dynamic media organization.
BASIC REQUREMENENTS: Analyst, Revenue Research (Ad Effectiveness)

• Minimum of 1 or more years of industry or internship experience within data science / data analytics is preferred.
• Experience or interest in Ad effectiveness research and/or cross‑platform measurement across television, digital, and social is strongly preferred
• Familiarity with television and cross‑platform datasets, including traditional sources (e.g., Nielsen) and emerging measurement providers (e.g., VideoAmp, Comscore) is preferred
• Knowledge of ad effectiveness methodologies, including brand lift and custom research approaches; experience with platforms such as Lucid, DISQO, Latitude, or community panels (e.g., Alida) is a plus
• Expertise in PowerPoint and advanced Excel skills (macros/pivot table etc.) with the ability to synthesize data into clear, visually compelling outputs is required
• Strong analytical and strategic thinking skills, with the ability to develop data‑driven solutions to complex business challenges and adapt to evolving industry trends
• Foundational understanding of marketing principles, including the marketing funnel, brand positioning, and the consumer journey/path‑to‑purchase
• Excellent communication and interpersonal skills, with the ability to translate complex data into clear, actionable insights for both internal and external stakeholders
• Collaborative mindset with a proactive, intellectually curious approach, seeking to understand underlying drivers and challenge assumptions when appropriate
• Bachelor’s degree required in a relevant field such as business, economics, statistics, communications, or a related discipline is preferred.

Compensation
Annual Pay Range: $83,449 - $95,967
Annual Incentive Target: 7.50%
A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an affirmative action/equal opportunity employer/disabled/veterans.