Analyst, Revenue Research (Ad Effectiveness)

A&E Television Networks, LLC; New York (NY); Hybrid; USD 83,000 - 96,000; Full time

Job summary

A+E Global Media seeks an Analyst, Revenue Research (Ad Effectiveness) to support cross-platform measurement initiatives across TV, digital, and social channels. You will translate complex data into actionable insights to guide revenue strategy and client recommendations.

You will collaborate with sales and partnerships, manage study setup with vendors, and contribute to executive deliverables, leveraging platforms like Nielsen and MRI to drive brand lift and ROI insights.

Qualifications

• 1+ year of industry or internship experience in data analytics preferred.
• Interest in ad effectiveness research and cross-platform measurement preferred.
• Familiarity with TV and cross-platform datasets (Nielsen, MRI, etc.) preferred.
• Knowledge of ad effectiveness methodologies (brand lift, etc.) and platforms (Lucid, DISQO, Latitude) is a plus.
• Strong PowerPoint and advanced Excel skills (macros/pivot tables) required.

Responsibilities

• Design and execute custom ad effectiveness studies, including methodology development and survey design.
• Partner with internal teams and external vendors to manage study setup, fielding, and delivery.
• Support campaign measurement across linear, digital, and social channels to evaluate brand lift and outcomes.
• Synthesize data from syndicated tools and custom studies to present a holistic view of performance.
• Develop client-facing deliverables and executive summaries for revenue growth.
• Collaborate with sales to respond to ad hoc requests with actionable insights.

Skills

Data analytics

Ad effectiveness research

Cross-platform measurement

Communication skills

Analytical thinking

Education

Bachelor’s degree (relevant field)

Tools

PowerPoint

Excel

Job description

A+E Global Media offers a work environment where employees collaborate in office 3 times per week. New hires must be commutable to one of our current office locations in New York City, Los Angeles, Chicago, and Stamford, CT. Please refer to the job description for any specific division requirements.Division StoryDo numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of “art and science.” We spend much of our time looking back at performance — and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.Job DescriptionTHE ROLE: Analyst, Revenue Research (Ad Effectiveness)The Analyst, Revenue Research (Ad Effectiveness) supports the execution and analysis of cross-platform advertising effectiveness initiatives, helping quantify campaign impact and inform revenue-driving strategies through data-driven insights. This role works across the A+E Global Media portfolio to deliver measurement solutions spanning brand lift, behavioral outcomes, sales attribution, and social/branded partnership performance.In close partnership with sales and partnerships teams, the Analyst contributes to both planned and ad hoc analyses, translating complex campaign and audience data into clear, actionable insights that support client strategy and business growth. The role leverages a combination of syndicated data sources (e.g., Nielsen, GfK MRI, Resonate) and custom research methodologies to develop a comprehensive view of performance and opportunity.MORE ABOUT WHAT YOU’LL DO:Support the execution of cross-platform ad effectiveness and measurement initiatives, contributing across all phases of research, including:Assist in the design and execution of custom ad effectiveness studies including methodology development and survey designPartner with internal teams and external vendors to manage study setup, fielding, and delivery, ensuring accuracy and timelinessSupport campaign measurement through tagging, monitoring, and troubleshooting to maintain data integrity across platformsAnalyze campaign performance across linear, digital, and social channels — including branded content and social partnership activations — to evaluate brand lift, engagement, audience interaction, and behavioral outcomesSupport measurement and reporting for social and branded content partnerships, helping evaluate campaign effectiveness, audience engagement, amplification, and partner ROI across platform ecosystemsSynthesize data from multiple sources (e.g., syndicated tools, custom studies, attribution partners) to develop a holistic view of campaign performanceContribute to the development of client-facing deliverables, including executive summaries, recaps, and presentation materialsAssist in evaluating measurement partners and methodologies to ensure best-in-class research approachesCollaborate with sales stakeholders to respond to ad hoc requests, delivering insights that support client strategy and revenue growthBuild proficiency across key research and measurement platforms (e.g., Nielsen, MRI, Resonate, attribution and brand lift tools)WHAT YOU’LL LEARN:In this role, you will gain hands-on experience executing sophisticated ad effectiveness and attribution studies across A+E’s cross-platform media ecosystem. You will develop a deep understanding of modern measurement frameworks, learning how to connect audience exposure to brand impact and real-world behavior, and how to transform complex data into strategic narratives that influence client decisions and business outcomes. You will also gain visibility into how insights power advertising sales strategy, partnership development, and revenue growth, while building strong cross-functional relationships within a large, dynamic media organization.BASIC REQUREMENENTS: Analyst, Revenue Research (Ad Effectiveness)Minimum of 1 or more years of industry or internship experience within data science / data analytics is preferred.Experience or interest in Ad effectiveness research and/or cross-platform measurement across television, digital, and social is strongly preferredFamiliarity with television and cross-platform datasets, including traditional sources (e.g., Nielsen) and emerging measurement providers (e.g., VideoAmp, Comscore) is preferredKnowledge of ad effectiveness methodologies, including brand lift and custom research approaches; experience with platforms such as Lucid, DISQO, Latitude, or community panels (e.g., Alida) is a plusExpertise in PowerPoint and advanced Excel skills (macros/pivot table etc.) with the ability to synthesize data into clear, visually compelling outputs is requiredStrong analytical and strategic thinking skills, with the ability to develop data-driven solutions to complex business challenges and adapt to evolving industry trendsFoundational understanding of marketing principles, including the marketing funnel, brand positioning, and the consumer journey/path-to-purchaseExcellent communication and interpersonal skills, with the ability to translate complex data into clear, actionable insights for both internal and external stakeholdersCollaborative mindset with a proactive, intellectually curious approach, seeking to understand underlying drivers and challenge assumptions when appropriateBachelor’s degree required in a relevant field such as business, economics, statistics, communications, or a related discipline is preferred.CompensationAnnual Pay Range: $83,449 - $95,967Annual Incentive Target: 7.50%The annual/hourly pay range displayed serves as a good faith estimate of theminimum and maximum base pay range for this role. Compensation for the role willbe based on a number of different factors such as a candidate’s qualifications, skills,competencies, location, and experience. A+E offers a competitive total compensationpackage, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.