Revenue Impact Analyst - Ad Effectiveness

aenetworks; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

A+E Global Media is seeking an Analyst, Revenue Research (Ad Effectiveness) to support cross-platform measurement initiatives across our portfolio. You will translate campaign and audience data into actionable insights for sales and partnerships teams.

You will work with syndicated sources (Nielsen, MRI, Resonate) and custom methods to deliver brand lift, engagement, and ROI analyses, contributing to client strategy and revenue growth while collaborating with cross-functional teams.

Qualifications

• Minimum of 1 year of industry or internship experience in data analytics.
• Experience or interest in ad effectiveness research and cross-platform measurement.
• Familiarity with TV and cross-platform datasets (Nielsen, MRI, Resonate) preferred.
• Knowledge of ad effectiveness methodologies; experience with Lucid, DISQO, Latitude or Alida a plus.
• Expertise in PowerPoint and advanced Excel (macros/pivot tables).

Responsibilities

• Assist design and execution of custom ad effectiveness studies including methodology development and survey design.
• Partner with internal teams and external vendors to manage study setup, fielding, and delivery, ensuring accuracy and timeliness.
• Support campaign measurement through tagging, monitoring, and troubleshooting to maintain data integrity across platforms.
• Analyze campaign performance across linear, digital, and social channels, including branded content and partnerships, to evaluate brand lift and outcomes.
• Prepare client-facing deliverables and executive summaries to inform strategy and revenue growth.

Skills

PowerPoint

Excel (advanced)

Data analytics

Ad effectiveness research

Cross-platform measurement

Tools

Nielsen

MRI

Resonate

Lucid

DISQO

Latitude

Alida

VideoAmp

Comscore

Job description

A+E Global Media is seeking an Analyst, Revenue Research (Ad Effectiveness) to support cross-platform measurement initiatives across our portfolio. You will translate campaign and audience data into actionable insights for sales and partnerships teams.

You will work with syndicated sources (Nielsen, MRI, Resonate) and custom methods to deliver brand lift, engagement, and ROI analyses, contributing to client strategy and revenue growth while collaborating with cross-functional teams.