Revenue-Driven Digital Marketing Leader

American-General-Media; Bakersfield (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

American General Media in Bakersfield seeks a Digital Marketing Manager to lead digital strategy, campaign execution, and digital revenue growth across all AGM markets. The role bridges digital marketing, sales, and campaign execution, working with sales leadership and Account Executives to translate client objectives into a clear digital plan and to help close deals.

The candidate should combine technical digital expertise with strong sales communication to drive campaigns from proposal through

Qualifications

• Demonstrated experience in digital advertising, digital marketing, media sales, or a related field.
• Strong understanding of digital advertising products and campaign strategy.
• Experience developing and presenting digital marketing recommendations.
• Ability to participate confidently in client-facing sales conversations.
• Strong presentation and communication skills.
• Ability to explain complex digital concepts in clear, business-focused language.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns, markets, clients, and deadlines simultaneously.
• Strong analytical skills with the ability to interpret campaign performance data.
• Comfortable working in a revenue-driven sales environment.

Responsibilities

• Develop and lead AGM's digital sales strategy across all markets.
• Identify opportunities to increase digital revenue within existing and new client relationships.
• Partner with General Managers, Sales Managers, and Account Executives to develop digital solutions based on client goals, budgets, and target audiences.
• Assist sales teams with identifying digital opportunities during the prospecting and needs-analysis process.
• Develop integrated marketing strategies combining AGM's traditional broadcast assets with digital advertising solutions when appropriate.
• Evaluate client needs and recommend the appropriate mix of digital products and services.
• Help establish digital revenue goals, priorities, and sales initiatives across AGM markets.
• Track digital sales performance and identify opportunities for additional growth.

Skills

Digital advertising

Digital marketing

Media sales

Client-facing

Presentation skills

Sales collaboration

Campaign strategy

Tools

Programmatic advertising

CTV/OTT

SEM/SEO

Paid social

Job description

American General Media in Bakersfield seeks a Digital Marketing Manager to lead digital strategy, campaign execution, and digital revenue growth across all AGM markets. The role bridges digital marketing, sales, and campaign execution, working with sales leadership and Account Executives to translate client objectives into a clear digital plan and to help close deals.

The candidate should combine technical digital expertise with strong sales communication to drive campaigns from proposal through