Revenue-Driven Ad Sales Strategy Lead

TelevisaUnivision, Inc; New York (NY); Sur place; USD 100 000 - 115 000; Plein temps

Avantages offerts par ce poste

PTO

Tuition reimbursement

Wellness programs

401(k) plan

Health insurance

Life insurance

Résumé du poste

TelevisaUnivision, Inc. is seeking a Manager, Ad Sales Strategy & Analytics in New York to drive ad revenue growth through forecasting, analytics, and strategic decision-making. You will own weekly revenue projections, analyze performance, and translate data into executive-ready insights.

The role partners with Ad Sales, Finance, Research, and Product to optimize cross-platform monetization and inform leadership with dashboards and strategic narratives.

Qualifications

• Bachelor's degree or equivalent experience.
• 2+ years in analytics, sales strategy, finance, revenue management, business intelligence, media, advertising, or a related field.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong analytical, quantitative, problem-solving, and communication skills.
• Ability to translate complex data into clear business recommendations and executive-level insights.
• Experience managing multiple priorities and independently owning projects.
• Strong cross-functional collaboration and stakeholder management skills.

Responsabilités

• Own the weekly advertising revenue forecast and develop bottoms-up projections by account, category, platform, and other relevant dimensions.
• Analyze revenue pacing, bookings, forecast accuracy, and performance against budget, plan, and prior year.
• Identify and quantify revenue risks and opportunities and provide recommendations to Sales and Finance leadership.
• Partner with Ad Sales and Finance on forecasting, annual planning, budgeting, target setting, and long-range revenue planning.
• Develop scenarios and sensitivity analyses to assess changes in sales performance and marketplace conditions.
• Leverage Salesforce to analyze pipeline health, bookings, opportunity stages, expected revenue, aging, win rates, conversion, and pipeline coverage.
• Monitor sales performance against revenue targets and quotas and identify opportunities to improve pipeline generation, conversion, and sales productivity.
• Develop dashboards, scorecards, and performance reporting for Sales leadership.
• Evaluate account, seller, category, and platform performance to identify revenue opportunities and risks.
• Support sales compensation and incentive planning through quota, attainment, performance, and revenue analysis.
• Develop and validate analytics supporting bonus and incentive calculations.
• Evaluate the relationship between sales performance, compensation plans, and revenue outcomes.
• Analyze market share, advertiser spending, category trends, competitive activity, and marketplace dynamics.
• Leverage syndicated research and competitive intelligence platforms including Nielsen, MediaRadar, Vivvix, and similar sources.
• Identify whitespace, share-of-wallet, and growth opportunities across advertisers, categories, and platforms.
• Translate market intelligence into actionable revenue and sales recommendations.
• Analyze advertising performance across linear television, streaming, digital, social, audio, sports, live events, and emerging platforms.
• Evaluate ViX, digital, and social revenue opportunities and audience/content monetization.
• Partner with Sales, Research, Product, and Business Development on new advertising products, packages, and cross-platform monetization opportunities.
• Assess the financial and revenue implications of new products and monetization strategies.
• Develop executive presentations, dashboards, and strategic narratives covering revenue performance, forecasts, pipeline, financial results, market trends, risks, and opportunities.
• Present analyses and recommendations to the CFO, President of Ad Sales, senior Sales leadership, and broader Sales organization.
• Lead ad hoc analyses and strategic projects addressing key business priorities.
• Serve as a strategic thought partner to Sales and Finance leadership.
• Build and automate recurring reporting, dashboards, and forecasting processes to improve efficiency, accuracy, and scalability.
• Partner with Sales Operations, Finance, Data, and Technology teams to improve data quality and reporting processes.
• Manage and mentor a junior analyst, providing prioritization, coaching, quality control, and professional development.

Connaissances

Analytics

Sales strategy

Finance

Excel

PowerPoint

Communication

Problem-solving

Collaboration

Formation

Bachelor's degree or equivalent experience

Outils

Salesforce

Tableau

Power BI

Looker

SQL

Python

Description du poste

TelevisaUnivision, Inc. is seeking a Manager, Ad Sales Strategy & Analytics in New York to drive ad revenue growth through forecasting, analytics, and strategic decision-making. You will own weekly revenue projections, analyze performance, and translate data into executive-ready insights.

The role partners with Ad Sales, Finance, Research, and Product to optimize cross-platform monetization and inform leadership with dashboards and strategic narratives.