Retina Marketing Lead — Remote, High-Impact Brand Builder

Harrow, Inc.; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

Harrow, Inc. in the United States is seeking a Lead, Retina Marketing to own the IHEEZO brand and the retina franchise, collaborating with Sales and Medical Affairs to align strategy and launch readiness.

You will build biosimilar adoption programs, lead KOL initiatives, plan omnichannel campaigns, manage budgets and KPIs, and develop market insights to drive adoption of retinal therapies.

Qualifications

• 10+ years in pharma/biotech marketing with 5+ in brand leadership.
• 3+ years marketing to retina specialists or ophthalmology.
• Marketed a buy-and-bill injectable or biologic.
• ABM programs experience for practice groups or B2B accounts.
• Leadership of PRC/MLR review; budgets managed.

Responsibilities

• Own retina franchise strategy and brand plan; approve launch plans.
• Develop biosimilar adoption strategies with payers and clinicians.
• Create practice-economics messaging for buy-and-bill.
• Lead retina congress strategy and KOL programs.
• Plan full-funnel campaigns with KPIs.
• Manage the Brand Marketer team and budgets.
• Own omnichannel campaigns across channels.
• Lead market research to understand customers and market.

Skills

Brand leadership

ABM programs

Market research

Budget management

Strategic planning

KOL programs

Education

Bachelor’s degree

Tools

Slack

Salesforce

Power BI

Google Analytics

HubSpot

Pardot

Adobe Suite

Job description

Harrow, Inc. in the United States is seeking a Lead, Retina Marketing to own the IHEEZO brand and the retina franchise, collaborating with Sales and Medical Affairs to align strategy and launch readiness.

You will build biosimilar adoption programs, lead KOL initiatives, plan omnichannel campaigns, manage budgets and KPIs, and develop market insights to drive adoption of retinal therapies.