Remote Retina Brand Marketing Lead

Harrow, Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Harrow, Inc. is seeking a Brand Marketer, Retina Products to own biosimilar and adjacent retina brands such as BYOOVIZ and OPUVIZ. You will develop multichannel campaigns, including education for payers and retina specialists, in collaboration with Medical Affairs and Market Access.

This role is remote across the United States with travel about 20%, and reports to the Lead, Retina Marketing. A strong background in ophthalmology marketing and ABM is preferred.

Qualifications

• 3–6 years in pharma/biotech marketing, including 2+ in brand or product marketing.
• Experience taking materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems.
• Ability to explain technical clinical and reimbursement topics simply.
• Experience marketing to the retina subspecialty.
• Hands-on experience executing full-funnel marketing campaigns and ABM tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute tactical plans for retina and in-office brands.
• Develop biosimilar education for retina specialists, practice staff, and payers.
• Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
• Develop materials with agencies through PRC approval; support execution of retina congresses (e.g., ASRS).
• Track brand and campaign KPIs; manage budgets, SOWs, and POs.
• Coordinate with the clinical team on new retina product trials and gather feedback.
• Own the BYOOVIZ and OPUVIZ brand plans: positioning, biosimilar adoption campaigns, and forecasts.
• Serve as the subject-matter expert and brand ambassador for the retina brands they own.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target retina groups and in-office procedure accounts with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Skills

Brand marketing

Pharma/biotech marketing

ABM campaigns

AI platforms (ChatGPT, Claude)

Slack

retina ophthalmology experience

Education

Bachelor’s degree

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Harrow, Inc. is seeking a Brand Marketer, Retina Products to own biosimilar and adjacent retina brands such as BYOOVIZ and OPUVIZ. You will develop multichannel campaigns, including education for payers and retina specialists, in collaboration with Medical Affairs and Market Access.

This role is remote across the United States with travel about 20%, and reports to the Lead, Retina Marketing. A strong background in ophthalmology marketing and ABM is preferred.