Brand Marketer, Retina Products

harrowhealth; United States; Remote; USD 119,000 - 146,000; Full time

Job summary

Harrow seeks a Brand Marketer for Retina Products to own retina and in-office biosimilar brands such as BYOOVIZ and OPUVIZ, plus related glaucoma lines. You will craft education for biosimilars, work with Medical Affairs and Market Access, and drive ABM campaigns across channels.

You will lead full-funnel marketing, coordinate with agencies, and monitor brand KPIs while managing budgets and vendor relationships. Remote, US-based role with ~20% travel.

Qualifications

• Bachelor's degree in a relevant field with 3–6 years in pharma/biotech marketing, incl. 2+ in brand or product marketing.
• Experience moving materials through PRC/MLR review; familiarity with Veeva PromoMats workflows.
• Ability to translate technical clinical/reimbursement topics for diverse audiences.
• Experience marketing to retina subspecialty; full-funnel marketing and ABM execution.
• Proficiency with AI tools and collaboration platforms (ChatGPT, Claude, Slack).

Responsibilities

• Build and execute tactical plans for retina and in-office brands.
• Develop biosimilar education for retina specialists, payers, and staff with Medical Affairs.
• Run merchandising and conversion on ecommerce for adjacent/glaucoma products.
• Create materials with agencies through PRC approval; support retina congresses.
• Track KPIs, manage budgets, SOWs, and POs; coordinate with clinical teams on trials.
• Own brand plans for BYOOVIZ and OPUVIZ; drive biosimilar adoption campaigns.

Skills

ABM campaigns

Retina marketing

Biopharma marketing

AI platforms (ChatGPT/Claude)

Slack proficiency

Education

Bachelor's degree

Tools

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Creative Suite

Job description

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company - where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow's values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world - providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need .

We encourage you to learn more about Harrow and its unique culture to see if you're the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow's ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

• An expanding Retina Portfolio including IHEEZO ® , TRIESENCE ® , BYOOVIZ TM , and OPUVIZ TM
• A broad Dry Eye Disease product line , led by VEVYE ® and bolstered by well-known adjacent ocular surface disease products such as FLAREX ® and FRESHKOTE ®
• A peri-operative Surgical product line , led by TRIESENCE ® , and BYQLOVI TM
• A Rare and Specialty product line , which includes various high-need and utility products such as ILEVRO ® , NATACYN ® , and VERKAZIA ®
• A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Brand Marketer, Retina Products

Harrow | Reports to: Lead, Retina Marketing

Position Summary

Owns the retina and in-office brands like biosimilars BYOOVIZ® and OPUVIZ™, plus IOPIDINE®, and adjacent/glaucoma products. Owns biosimilar interchangeability education and payer and HCP trust-building content.

Core Responsibilities

• Build and execute tactical plans for retina and in-office procedure brands.
• Develop biosimilar education for retina specialists, practice staff, and payers, in collaboration with Medical Affairs and Market Access.
• Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
• Develop materials with agencies through PRC approval; support execution of retina congresses (e.g., ASRS).
• Track brand and campaign KPIs; manage budgets, SOWs, and POs.
• Coordinate with the clinical team on new retina product trials and gather feedback.
• Own the BYOOVIZ® and OPUVIZ™ brand plans: positioning, biosimilar adoption campaigns, and forecasts.
• Serve as the subject-matter expert and brand ambassador for the retina brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target retina groups and in-office procedure accounts with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Qualifications & Requirements

• Bachelor's degree; 3-6 years in pharma or biotech marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Able to explain technical clinical and reimbursement topics simply.
• Experience marketing to the retina subspecialty.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• Retina, ophthalmology, or biosimilar experience.
• Buy-and-bill product experience.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

Remote (U.S.)

Travel

Approximately 20%

Comp:

132,500 Plus Bonus